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The Knowledge-First Water Charity
Why CAWST's engineering-first approach to WASH is quietly dominating the sector
In a world where most water charities ship tanks and filters, CAWST is doing something radical: they're shipping knowledge. As a Canadian charity and licensed engineering firm, they've built a $15M/year operation that treats water security not as a logistics problem, but as an education crisis.
"They don't just give you water—they teach you how to engineer it, forever."
The Engineering Educators
CAWST's model is deceptively simple: they train local partners to implement household-level WASH solutions. Instead of creating dependency, they create capability. Their 121 employees work across 26 countries, but the real scale comes from their knowledge transfer model—training trainers who train communities. It's a pyramid of expertise that scales without shipping physical infrastructure.
The SEO Paradox
Here's where it gets interesting. CAWST's organic search traffic is 59%—but look at their top keywords. They rank for 'gantt chart' (330K volume), 'methods of data collection' (760), and 'sedimentation' (8.6K). This isn't accidental. They've built a content moat around the technical knowledge that underpins water engineering, capturing engineers and students who need practical WASH data. They're not just a charity; they're an educational resource that happens to save lives.
The company's tech stack reveals their hybrid identity: jQuery and Bootstrap for functional engineering tools, Tailwind and Ant Design for modern UX, and a sophisticated analytics setup (Google Analytics + Tag Manager) that measures impact, not just traffic. They're running a charity like a SaaS company.
- Licensed engineering firm + charity = unique regulatory positioning
- Knowledge-first model creates 10x leverage over hardware-only approaches
- Technical SEO dominates educational search verticals
- 15-year head start in WASH knowledge systems
The Unsexy Infrastructure Play
CAWST proves that in impact investing, the most durable moat isn't hardware—it's the knowledge systems that make hardware obsolete.
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CAWST - Calgary nonprofit making water knowledge common knowledge
The Centre for Affordable Water and Sanitation (CAWST) is a Canadian charity and licensed engineering firm. We address the global need for safe drinking water and sanitation (WASH) by building local knowledge and skills on household solutions people can implement themselves. CAWST was founded in 2001.
The Centre for Affordable Water and Sanitation (CAWST) is a Canadian charity and licensed engineering firm. We address the global need for safe drinking water and sanitation (WASH) by building local knowledge and skills on household solutions people can implement themselves. CAWST was founded in 200
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About cawst.org
The Centre for Affordable Water and Sanitation (CAWST) is a Canadian charity and licensed engineering firm. We address the global need for safe drinking water and sanitation (WASH) by building local knowledge and skills on household solutions people can implement themselves. CAWST was founded in 2001.
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cawst.org uses 29 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Laravel, and more.
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cawst.org receives approximately 18.1K monthly visitors and ranks #1,389,772 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:34 on the site.
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