cazana.com
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Cazana: The Data Ghost of the UK Auto Market
A $11.3M revenue engine quietly powering vehicle intelligence behind the scenes
In a world obsessed with consumer-facing auto platforms, Cazana (now Percayso Vehicle Intelligence) operates in the shadows, selling the data backbone that powers the industry. With just 81 employees generating $11.3M in revenue, they've built a quiet empire on vehicle intelligence.
"They don't sell cars—they sell the truth about cars. And that's far more valuable."
The Stealth B2B Model
With only 551 monthly visits but $11.3M in revenue, Cazana reveals a classic B2B data play. Their traffic is irrelevant to their success because their clients—insurers, financiers, and dealers—don't visit cazana.com; they consume the data via API. The 560 monthly searches for 'percayso' (their rebrand) and 270 for 'cazana' show they're not chasing SEO glory; they're building an invisible infrastructure.
The Tech Stack Tells the Story
Built on jQuery, Bootstrap, and Tailwind CSS with Google Analytics at its core, their stack is pragmatic, not flashy. This isn't a consumer product designed for viral growth—it's a data delivery system. The presence of Swiper and Font Awesome suggests a clean, functional interface for enterprise clients who need quick access to vehicle intelligence, not flashy animations.
The rebrand from Cazana to Percayso Vehicle Intelligence wasn't just a name change—it was a strategic pivot. While 'cazana' still pulls 270 monthly searches, 'percayso' now dominates at 560. They're moving from a consumer-facing brand to a pure B2B data provider, shedding the baggage of direct-to-consumer expectations.
- Revenue-per-employee ratio of ~$140K suggests high-margin data licensing
- 3.5/5 Trustpilot rating from 28 reviews shows they're not optimizing for consumer satisfaction
- 100% UK traffic concentration indicates deep market penetration before global expansion
- No funding disclosed suggests they're bootstrapped or already profitable
The Invisible Data Giant
While competitors fight for consumer attention, Cazana/Percayso owns the data layer—arguably the most valuable position in automotive tech
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Open Graph Image
https://percayso-vehicle-intelligence.co.uk/wp-content/uploads/2025/06/home-background.webp
Meta Tags
Vehicle Market Data | Percayso Vehicle Intelligence
Percayso Vehicle Intelligence technology checks vehicle data across the UK and worldwide to help our automotive clients get insights into individual vehicle's trends.
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Reviews (20)
Excellent data received
Excellent data received. Showed up a written off car that other websites did not.
Easy peasy!
Got some really great data for a car purchase I made. Easy to use, easy to read and was just an easy experience. 100% Would recommend and will definitely use again next time around!
Their vehicle check really helped me…
Their vehicle check really helped me find the right car for me - will be using again when I'm looking to upgrade!
Useful site for car geeks
Pretty good place to find images and history of a car
Superb service
Superb service
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About cazana.com
Percayso Vehicle Intelligence technology checks vehicle data across the UK and worldwide to help our automotive clients get insights into individual vehicle's trends.
Company Overview
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Technology Stack
cazana.com uses 14 technologies across their website including Font Awesome, Adobe Fonts, PHP, Ghost, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts
Programming Languages
PHP
CMS
Ghost, WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
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Traffic & Audience
cazana.com receives approximately 551 monthly visitors. The website has a bounce rate of 89% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:51 on the site.
The majority of cazana.com's traffic comes from .
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This page provides publicly available information about cazana.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cazana.com directly at https://cazana.com.