cbp.com
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The CBP.com Paradox: A $296M Ghost
Decoding the massive traffic mismatch for a high-revenue government domain
CBP.com redirects to a generic aftermarket domain listing, yet the company behind it generates $296.6M in revenue with 963 employees. This isn't a squatter—it's a ghost in the machine of government contracting, proving that B2G (Business-to-Government) doesn't play by the same rules as the rest of the startup world.
"They don't need a website. They have a contract number."
The Invisible B2G Giant
CBP.com represents the ultimate anti-thesis to consumer tech logic. While SaaS startups obsess over conversion rates and UX, this entity generates nearly $300M with a landing page that looks like a domain squatter's placeholder. The traffic is negligible (170 monthly visits) because the customers—government agencies—don't browse; they procure. The 'website' is a formality, a digital ghost that exists because an asset must technically exist.
Traffic That Doesn't Matter
The SEO data reveals the absurdity: 'cbp' has 45,870 monthly searches, yet the site captures almost none of it. Why? Because the real 'CBP' (likely Customs and Border Protection) owns the .gov territory. This CBP.com is a B2G contractor piggybacking on acronym ambiguity. The 170 visits are probably accidental clicks from procurement officers or misdirected searches. In B2G, you don't need traffic—you need to be on the GSA schedule.
The tech stack tells a story of minimal investment: Tailwind CSS, Bootstrap, Alpine.js. This is a placeholder page thrown together in a weekend, not a flagship digital property. Yet the people behind it are heavy hitters: John Caine (Officer), Carolynn Navarro (VP of Account Management), Brian Hicks (Customs Officer). This is a real operations team managing real government workflows, not a digital product company.
- B2G contracts render traditional web metrics meaningless
- Acronym ambiguity is a feature, not a bug, in government contracting
- Revenue and traffic are decoupled in the B2G world
- A $296M company can run on a 5-page static site
The Lesson: B2G is a Relationship Graph, Not a Web Graph
If you're building for government, stop optimizing for SEO and start optimizing for RFPs. CBP.com proves that in the world of federal contracting, the best landing page is a contract number and a phone number.
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Open Graph Image
https://api.devshot.io/LPQW3P?name=CBP.com
Meta Tags
Aftermarket.com | The domain CBP.com is for sale!
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About cbp.com
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Technology Stack
cbp.com uses 10 technologies across their website including Adobe Fonts, Google Fonts, Zendesk, Hotjar, Google Tag Manager, and more.
Fonts
Adobe Fonts, Google Fonts
Customer Support
Zendesk
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Alpine.js
Traffic & Audience
cbp.com receives approximately 170 monthly visitors. The website has a bounce rate of 36% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of cbp.com's traffic comes from .
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This page provides publicly available information about cbp.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cbp.com directly at https://cbp.com.