cdkglobal.com
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CDK Global: The $75M Stealth Giant
How a 212-person team built a jobs & career platform with $26.8M in funding.
In the crowded world of job platforms, CDK Global operates with the quiet efficiency of a specialized tool rather than a mass-market product. With 116,000 monthly visits and $75.2M in revenue, they've carved out a niche that defies the typical VC hypergrowth playbook.
"They don't chase vanity metrics—they own their audience with nearly 50% direct traffic."
The Audience Paradox
With 116,000 monthly visits, CDK Global's traffic profile reveals a mature, brand-loyal audience. The 49% direct traffic rate is exceptional for a niche B2B platform, suggesting users aren't discovering them through SEO or ads—they're coming back intentionally. This is the signature of a product that solves a specific pain point so well that professionals bookmark it.
The Efficiency Playbook
At $75.2M revenue with just 212 employees, CDK Global generates ~$354K per employee. This isn't a growth-at-all-costs unicorn; it's a precision instrument. The $26.8M funding suggests they're not burning cash on marketing wars. Instead, they're building sustainable infrastructure—evidenced by their modern tech stack (Next.js, Tailwind) that keeps overhead low while delivering a fast, reliable experience.
The keyword data tells a revealing story: 'cdk' (35K searches) dwarfs 'cdk global' (7.7K). This suggests brand recognition so strong that the generic term becomes a primary search channel. The 42% organic traffic share isn't accidental—it's the result of becoming the default search term for a category.
- Brand dominance: 'cdk' alone drives 35K monthly searches
- Product-led growth: 'cdk unify' and 'launch cdk unify' show users actively seeking product features
- Niche authority: 'cdk global careers' signals employer branding strength
The Quiet Giant Strategy
CDK Global proves you don't need to be the biggest to be the most valuable in your niche.
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They dont exist in Hungerford anymore
They dont exist in Hungerford anymore
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About cdkglobal.com
Company Overview
Technology Stack
cdkglobal.com uses 10 technologies across their website including Google Fonts, Cloudflare, Google Tag Manager, and more.
Fonts
Google Fonts
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Build Tools
Vite
UI Libraries
Ant Design
Traffic & Audience
cdkglobal.com receives approximately 116.1K monthly visitors and ranks #316,201 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:05 on the site.
The majority of cdkglobal.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about cdkglobal.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cdkglobal.com directly at https://cdkglobal.com.