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CDP: The Public Media Secret Weapon
How a 143-person non-profit is quietly reshaping collaborative fundraising
In a world obsessed with VC funding and viral growth, Contributor Development Partnership operates in the shadows of public media, turning collaborative fundraising into a $15M business with just 143 employees. They're not building the next social network—they're keeping public media alive.
"Public media isn't dying—it's being rebuilt by data-driven collaboratives that treat fundraising like a science, not an art."
The Power of the Collective
CDP isn't selling software—they're selling a network effect. With 78,150 monthly searches for 'CDP' (and only 120 for 'cdp community'), they're the invisible infrastructure behind public media's fundraising. Their model proves that in fragmented industries, collaboration beats competition every time.
The Traffic Paradox
Here's the counterintuitive part: 45% of traffic is direct, not from SEO or ads. This signals a tight-knit community that already knows what CDP is. They're not chasing eyeballs—they're serving a captive audience. The 'undefined' country data suggests a US-centric, highly targeted operation that doesn't waste resources on global reach.
The tech stack reveals their priorities: Tailwind CSS and Bootstrap for rapid UI, Google Analytics for tracking, and LinkedIn Insight Tag for B2B lead gen. They're not building bleeding-edge tech—they're building reliable, measurable systems. The HSTS implementation shows they take security seriously, even for a non-profit.
- Revenue per employee: ~$105K (efficient for non-profit sector)
- Direct traffic dominance signals strong brand recall
- Strategic use of LinkedIn for B2B networking (not consumer social)
- Minimal reliance on paid acquisition (only 31% organic)
The Unsexy Billion-Dollar Playbook
CDP proves that in vertical markets, being the connective tissue between organizations is more valuable than being the loudest voice in the room. Their $15M revenue on 143 employees shows that focused, collaborative businesses can outperform VC-backed startups in profitability.
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Open Graph Image

http://static1.squarespace.com/static/5c41db0cb98a787328b67a44/t/6734df7083f451568aa1ab98/1731518425952/CDP+Logo+Master.png?format=1500w
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CDP
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About cdpcommunity.org
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Technology Stack
cdpcommunity.org uses 14 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
cdpcommunity.org receives approximately 2.1K monthly visitors and ranks #7,695,518 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:32 on the site.
The majority of cdpcommunity.org's traffic comes from .
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This page provides publicly available information about cdpcommunity.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cdpcommunity.org directly at https://cdpcommunity.org.