While the roofing industry churns out billions in traditional materials, CEDUR built a $5.2M business selling fake wood shakes that look indistinguishable from the real thing. They're not just selling shingles—they're selling a fantasy of rustic luxury that requires zero maintenance and withstands fire, wind, and rot.

"CEDUR doesn't compete with cedar shakes—they make them obsolete. In a market where real wood requires constant maintenance and faces fire code restrictions, synthetic becomes the premium choice."

The company's tech stack tells a story of pragmatic efficiency. They use Tailwind CSS, Bootstrap, and Ant Design—standard tools for rapid development. Google Analytics and Tag Manager track every visitor. HSTS ensures security. This isn't a tech-first company; it's a manufacturing company using modern web tools to sell physical products. The 35% direct traffic proves customers are seeking them out by name, not stumbling upon them through ads.

• Manufactures in-house with 23 employees—vertically integrated and control-obsessed
• Targets HOA-regulated communities and fire zones—solves real regulatory problems
• Dominates 'cedur' branded searches—strong brand equity in a commodity market
• Uses multi-platform social presence (YouTube, Facebook, LinkedIn) for visual proof
• 51% organic traffic suggests content marketing and SEO are working