In the shadow of Europe's logistics giants sits a Spanish behemoth moving over $100M in revenue annually, yet facing a brutal reputation crisis. Celeritas isn't just another courier; it's a case study in operational scale meeting user revolt.

"Celeritas has mastered the logistics of delivery, but completely failed the logistics of customer trust."

• Dominant market position in Spain/Portugal with 88.9% traffic concentration
• Heavy reliance on direct traffic (59%), suggesting brand recognition despite reputation issues
• Sophisticated tech stack including Tailwind, Bootstrap, and Ant Design for scalability
• Dedicated blog content strategy to support e-commerce clients

The most telling metric is the 59% direct traffic. In normal circumstances, this indicates strong brand loyalty. For Celeritas, it signals something different: a captive audience. Customers aren't discovering Celeritas through search or recommendations—they're forced to use it by retailers, then returning to track shipments or file complaints. The 16% organic search traffic suggests minimal inbound marketing success, relying instead on B2B partnerships that force consumer usage.