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celine.com
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celine.com

GrowingVisit3.7M/mo$1.4B3.9K25 Leads
Deep Dive

Celine.com: The $1.36B Ghost

A luxury giant's digital paradox: massive traffic, invisible tech, and a Trustpilot revolt

Celine.com is a $1.36 billion revenue ghost ship. It commands 3.7M monthly visits and ranks in the top 15K global sites, yet it operates with a digital stealth mode that would make a startup blush. No structured data, no public tech stack, and a 1.4-star revolt on Trustpilot.

$1.36B
annual revenue
3.74M
monthly visits
14,922
global rank
55%
organic search
1.4/5
trustpilot rating

"Celine's digital strategy is a masterclass in 'brand over tech'—but the cracks are showing."

The Korean & Japanese Obsession

Traffic data reveals a stunning concentration: '셀린느' (Korean) and 'セリーヌ' (Japanese) are top 3 keywords. This isn't just global brand recognition—it's a cultural lock-in. Celine has cracked the Asian luxury market, driving 14.1% and 8.6% of traffic respectively. The brand isn't just selling bags; it's selling status in the world's most competitive luxury markets.

The Trustpilot Rebellion

199 reviews. 1.4 stars. This is a five-alarm fire for a brand of this magnitude. While competitors like Louis Vuitton and Gucci maintain digital storefronts that feel premium, Celine's customers are screaming into the void. The 39% direct traffic suggests a loyal following, but the Trustpilot score indicates a brutal post-purchase experience. Luxury customers don't forgive digital friction.

The tech stack invisibility is telling. Zero detected technologies means either they're using a custom-built fortress (unlikely for this scale) or they're hiding behind aggressive cloaking. For a brand owned by LVMH, this opacity is strategic. They don't want to be analyzed. They don't want to be replicated. But in 2024, 'stealth mode' just looks like 'technical debt.'

  • 909,976 backlinks = massive SEO authority, yet only 55% organic traffic (should be 70%+)
  • 164K monthly searches for 'celine' alone—brand equity is off the charts
  • Top 5 keywords are all bag-related: they're a bag company with a website, not a digital-first brand
No structured data for rich search results
Commands $1.36B in revenue with minimal digital footprint
Trustpilot score of 1.4 is brand-damaging
Dominates Asian luxury markets through keyword lock-in
Tech stack is invisible (or non-existent)
39% direct traffic shows powerful brand recall
Traffic concentration is dangerously geographic
909K backlinks prove offline-to-online authority

Celine is a luxury giant running on fumes

The brand equity is carrying the digital experience, not the other way around. Fix the Trustpilot score or watch the 55% organic traffic bleed to competitors who actually care about UX.

How much traffic does Celine get?

Traffic & Engagement

2.8M
Monthly Visits
+1.1%
4.4
Pages/Visit
4:51
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend+2%
2.8M
Oct 2025
Oct
2.8M
Nov 2025
Nov
2.8M
Dec 2025
Dec

Rankings

#19,920
Global Rank
#10,446
United States Rank
Retail
Category

Backlinks & Authority

910.0K
Backlinks
24.7K
Ref. Domains
67
Authority Score
Low
Penalty Risk
Backlinks Trend-27%
1.2M
Jul 2025
Jul
1.2M
Aug 2025
Aug
1.1M
Sep 2025
Sep
1.1M
Oct 2025
Oct
1.0M
Nov 2025
Nov
910.0K
Dec 2025
Dec

Search Traffic

Organic
4.3M
Paid
264.0K

Top Organic Keywords

#1celine
165,000 vol17.2%
#1celine bag
60,500 vol6.3%
#1celine sunglasses
40,500 vol4.2%
#1celine bag celine
22,200 vol2.3%
#1celine bags
22,200 vol2.3%

Where is Celine's audience located?

🇺🇸United States37.6%
🇯🇵Japan9.8%
🇬🇧United Kingdom6.9%
🇦🇺Australia6.1%
🇫🇷France5.7%

Device Distribution

Desktop28.8%
Mobile71.2%

What keywords does Celine rank for?

5 keywords
1celine164.8K vol$0.49
2셀린느13.7K vol$0.63
3セリーヌ10.3K vol$0.65
4celine bag13.0K vol$0.45
5celine bags9.3K vol$0.56

Who works at Celine?

Loading leads...

What do customers think of Celine?

CELINE

CELINE

1.4
199 reviews

Categories

Fashion Accessories Store#undefinedShoe Store#undefinedHandbags Shop#undefinedWomen's Clothing Store#undefinedClothing Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Rue Vivienne 16
Paris, FR

Reviews (20)

Filter by rating:
Elizabeth Noyes
1/14/2026
🇺🇸 United States5 reviewsOrganicUnverified
Experience date: 1/14/2026
I would give them Zero stars if that…

I would give them Zero stars if that was an option Wish I had seen this before I ordered a sweater and now I feel scammed out of $64 The sweater is absolutely HORRIBLE. There are threads coming out of the seams and nobody alive has a body which that sweater would fit correctly. Now they say if I want to return it I need to ship it back to China at my own expense! Well after I spend a lot of extra money if a piece of crap to send it back to China will I ever even see any money refunded??? Horrible

Grace Thomas
12/19/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/19/2025
SCAM and don't order

I placed an order on November 26 and I never received my package. There is no phone number to inquire. This is a complete SCAM!! The address of 2388 Watson Fain Trail, Loganville, GA 30052 when looked up on google maps is a house, not business. This is the address on my receipt. I may just contact the authorities in that location to do a business check or verification.

👍 1
Joan Holvik
12/4/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 11/1/2025
I would have rated it in minus stars

I would have rated it in minus stars. This is a huge scam. Their website gives you the idea that it's a high end boutique in Montreal that is closing down. It's really scammers located in China (or somewhere else) who fulfill your order with very bad quality clothing. I tried sending my order back, carefully following their instructions. My package has been stuck in China customs for over a month. So no refund for me. I'm wondering if they gave me a fake address for the return.

👍 1
Eirini Chamney
11/13/2025
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 11/12/2025
They claim my order was delivered to my…

They claim my order was delivered to my home when it was not. The signature provided by UPS was not my signature or my name. Instead of sending a replacement order they asked me to go around the neighborhood to see if a neighbor received my package and I have to wait for them to resolve their claim with UPS before I get my refund. Highly suspicious and unbecoming of a luxury brand. You pay $800 for a pair of glasses you expect quality of goods and Service. Stay clear of this vendor..

👍 1
Margarita Gorodnitsky
10/15/2025
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 10/8/2025
Too bad I can't give less than a star.

Too bad I can't give less than a star. The pictures had nothing to do with the items received. Aliexpress quality, but way too expensive. Does not worth a penny

👍 1

Frequently Asked Questions about Celine

What is Celine's Revenue?
Celine generates approximately $1.4B in annual revenue. With 3,877 employees, that's $351,400 per employee.
How fast is Celine growing?
Celine has grown by 1.1% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Celine?
When visiting Celine, visitors view an average of 4.4 pages per visit, and spend around 4:51 on the site, and the bounce rate is 47.3%.
How do people find Celine?
4.3M (152%) find them through organic search. 264.0K (9%) come through paid advertising.
Who uses Celine?
Celine's top market is United States with 1.1M visitors (37.6%). Japan is 2nd with 276.7K (9.8%). United Kingdom is 3rd with 192.8K (6.9%).
Who are Celine's competitors?
Celine's main competitors include Carnes Funeral Home, Verde Valle Foods, Kim International, Kitchen Fair International, PartsTree.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Celine?
Celine has a Trustpilot score of 1.4 out of 5 (1 stars) based on 199 customer reviews.

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About celine.com

Company Overview

celine.com
Website
lifestyle
Industry
#14,922
Global Rank
3.7M
Monthly Visitors
25+
Employees

Traffic & Audience

3.7M
Monthly Visits
47%
Bounce Rate
3.2
Pages/Visit
1:56
Avg. Duration

celine.com receives approximately 3.7M monthly visitors and ranks #14,922 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:56 on the site.

The majority of celine.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is celine.com?
celine.com is a website that you can visit at https://celine.com. Use TechList.ai to discover the technologies, analytics, and company information about celine.com.
How popular is celine.com?
celine.com receives approximately 3.7M monthly visitors and ranks #14,922 globally. Traffic is growing by 20.6% month-over-month.

Related Searches

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This page provides publicly available information about celine.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit celine.com directly at https://celine.com.