cellulant.com
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Cellulant: The Invisible Payments Giant
How 690 employees power $112M in revenue across emerging markets
While Silicon Valley chases AI hype, Cellulant is quietly building the financial rails for Africa's digital economy. This isn't a startup burning VC cash—it's a revenue-generating machine with 690 employees and $112.1M in annual revenue.
"Cellulant proves you don't need Silicon Valley hype to build a fintech empire—just solve real problems in overlooked markets."
The Infrastructure Play
Cellulant isn't building consumer apps—it's the plumbing. Their payment gateway connects merchants, banks, and mobile money operators across 15+ African countries. When a Nigerian buys from a Kenyan merchant, Cellulant's infrastructure likely handles the transaction. This B2B2C model creates massive defensibility: once integrated, merchants rarely switch.
Revenue Efficiency
At $161K revenue per employee, Cellulant punches above most Series B startups. For context, that's comparable to established SaaS companies. This efficiency suggests they've cracked the code on operational leverage in emerging markets—where logistics are harder and trust is harder-won. Their 690-person team isn't bloated; it's calibrated for complex, high-touch enterprise sales across fragmented regulatory environments.
What makes Cellulant uniquely positioned is their early bet on mobile money infrastructure when most fintechs were chasing consumer wallets. They became the connective tissue between telcos and banks—creating a moat that's nearly impossible to replicate without years of relationship-building and regulatory navigation.
- Built for complexity: Handles 200+ payment methods across mobile money, cards, and bank transfers
- Enterprise-first: Focuses on large merchants and telcos rather than chasing consumer acquisition
- Regulatory moat: Deep relationships with central banks and telecom regulators across markets
The Real Fintech Unicorn
While others chase valuations, Cellulant chases sustainable infrastructure. That's why they'll outlast most of their flashier competitors.
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