centific.com
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Centific: The Invisible AI Engine for the Magnificent Seven
A $232M revenue powerhouse quietly building the infrastructure for enterprise AI deployment
While the world watches OpenAI and Google battle for AI supremacy, a quiet giant in the backend infrastructure game is scaling rapidly. Centific isn't building the next viral chatbot—they're the invisible force ensuring the Magnificent Seven can deploy AI safely at scale. With $232M in revenue and 1,144 employees, they've become the plumbing for the AI revolution.
"They're not selling AI hype—they're selling the infrastructure to make AI actually work at enterprise scale."
The B2B2C Power Play
Centific operates in a unique sweet spot: serving the Magnificent Seven (likely referring to big tech giants) alongside enterprise clients. Their model isn't about chasing VC funding or viral marketing—it's about solving the hard problem of 'safe, scalable AI deployment.' With a 1.6/5 Trustpilot rating from just 22 reviews, they clearly don't prioritize consumer-facing polish. This is a pure-play B2B infrastructure company that understands enterprise procurement cycles and the complexity of deploying AI at scale without breaking compliance frameworks.
Traffic & Brand Signals
With 85K monthly visits and a global rank of #383,775, Centific isn't chasing mass-market traffic. The real signal is in the intent: 45% of traffic comes from direct searches for 'centific' and related terms like 'centific careers.' This indicates strong brand recognition within their target enterprise segment. The 45% organic search split suggests they're capturing high-intent, bottom-funnel queries—exactly what you want when selling six-figure enterprise contracts.
The company's leadership team is notably lean and strategic. With Venkat Rangapuram as CEO and a c-suite focused on growth (Shiva Jayaraman) and operations (Pamela Pei), the structure suggests a company that's past the startup phase and into disciplined scaling. The presence of Olga Gavrilyuk and Karina Welch in corporate strategy roles indicates serious M&A or partnership activity—likely the real growth engine beyond organic sales.
- Bootstrap and Ant Design suggest a pragmatic tech stack focused on reliability over bleeding-edge tools
- Google Analytics + Tag Manager + Clarity = heavy investment in conversion optimization and user behavior tracking
- LinkedIn Insight Tag reveals their primary acquisition channel is LinkedIn (B2B thought leadership and targeted ads)
- HSTS implementation shows enterprise-grade security posture—non-negotiable for their client base
The Infrastructure Bet
Centific represents the 'picks and shovels' play in the AI gold rush—less sexy, but potentially more profitable long-term than the model providers themselves.
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GenAI for Creators and Industries | Centific
We empower the Magnificent Seven and enterprise clients with safe, scalable AI deployment and platform engineering. Start building with us today.
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Reviews (20)
THEY OWE ME $2,300 IN UNPAID WAGES
THEY OWE ME $2,300 IN UNPAID WAGES! ITS BEEN OVER 2 MONTHS. THEY ARE A SCAM
not get paid for work done for 1.5…
not get paid for work done for 1.5 months (August 28 -October 15)
Centific’s Hidden Problems: Payments, Support Failures, and Exploitative Practices
I’m an active contributor at OneForma. I landed my very first humble project there in early April 2024, and since then I’ve continuously been invited to more and more projects. Up to now, I’ve been an active contributor for 1 year and 10 months. Although most of my experience with OneForma has been pleasant, there are several aspects and practices that I strongly dislike about working with them. First of all, crowdsourcing platforms like OneForma should adopt more payment methods. As of today, Payoneer is the only way contributors can receive their monthly payouts. I know that a very limited group of contributors are offered Trolley (Payment Rails), but only if they’re located in places where Payoneer doesn’t operate. Come on, you cannot expect everyone to have an active Payoneer account. Payoneer accounts run into issues all the time. Mine was once placed under review for days, and I was extremely frustrated at the thought that I might not be able to receive payments from OneForma if Payoneer decided to suspend my account. If OneForma wants to reduce its accounting workload, then at least partner with a more flexible provider like Deel or Airtime. Those platforms allow multiple withdrawal methods so contractors can choose what works for them, while Payoneer only allows bank withdrawals and bans accounts out of nowhere. Second, OneForma’s customer support is zero, absolutely zero. I have never seen a platform with worse customer support than OneForma. Maybe it’s time to spend less on PR and marketing and dedicate more budget to actual support. Your contributors are the ones making you money, building your whole empire, yet you completely ignore their requests, tickets, and concerns. It’s nearly impossible to get hold of someone inside the company for issues like payment methods or technical problems. I once emailed their dedicated support address to ask for an alternative payment method and was completely ghosted. And despite claiming to be a pioneer in AI training, their AI chatbot is dumb as hell, no cap. Trying to get in touch with OneForma is a nightmare. Third, they use location-based pay rates that offer only $3–$5/hour to contributors in developing countries, even when the project is for giant corporations. This practice of paying pennies while expecting contributors to commit 20–40+ hours per week, 4–8 hours per day just to keep up with the workload and deadlines has become extremely common at OneForma. On top of that, contributors are expected to attend unpaid trainings and project meetings, spend endless unpaid hours reading and memorizing hundreds of pages of guidelines, constant updates, and new documents, stay available to monitor messages and announcements in project channels and emails, and jump on tasks immediately as soon as they appear. Come on, guys. Know your worth and decline those disgusting, disrespectful rates and practices immediately. Do not start a race to the bottom.
This company does not pay you
This company does not pay you. The title said it. I applied job as data Annotator under Polly Centific via OneForma project freelance work. I started my from since Sept until this month, supposedly they have to pay based on how many hour I work. Tried to reach their employee for 3 time, they haven't respond for my salary inquiry via email. I have read their Payment rule, seem they didn't adhere. Possibly this company has integrity issue with payment, could be consider as scam. Please avoid this company, stop wasting your effort and time.
Worked a Month for Nothing — Stay Away from the Polly Project
I worked on the Polly Project under Centific — easily one of the most frustrating experiences I’ve ever had. Even taking a sip of water counts as “inactive time,” and if it goes over 10%, you get warning emails. Then, without any proof or clear reason, they removed me from the project and refused to pay a full month of work. I followed every rule, worked seriously, and they just erased it all. Don’t waste your time — this project is a trap.
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About centific.com
We empower the Magnificent Seven and enterprise clients with safe, scalable AI deployment and platform engineering. Start building with us today.
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centific.com uses 11 technologies across their website including Google Fonts, HSTS, Framer, and more.
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Google Fonts
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HSTS
CMS
Framer
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
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Traffic & Audience
centific.com receives approximately 85.0K monthly visitors and ranks #383,775 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:20 on the site.
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