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The 2-Person Forensic Powerhouse
How a niche engineering firm dominates a high-stakes digital battlefield
In the murky world of forensic engineering, where every case can mean millions in litigation, cep-experts.ca isn't playing the volume game—they're playing the precision game. With just two employees and a microscopic digital footprint, this Canadian firm proves that in B2B services, you don't need scale to command authority.
"In forensic engineering, traffic volume is vanity. Client conversion is sanity."
The Invisible Audience
Their traffic split reveals a fascinating truth: 40% direct traffic means clients aren't finding them through Google—they're typing the URL directly. This is the hallmark of a referral-based business where reputation travels through legal circles and insurance networks. The 44% organic traffic isn't chasing broad terms; it's capturing surgical queries like 'bc collision expert' (30 monthly searches) where intent is crystal clear and competition is minimal.
The Keyword Paradox
Their top keywords tell a story of identity crisis or strategic brilliance. 'cep' (226K monthly volume) dominates—likely brand confusion with other CEP entities. 'cep engineering' (100 volume) is their true north. The wildcard? 'taux humidité plancher flottant l'hiver' (310 volume)—a hyper-specific French query about winter moisture in floating floors. This isn't random; it's forensic engineering's long-tail goldmine where few competitors dare to tread.
Daniel Kabaroff, the named forensic engineer, represents the human face of this operation. In an industry built on credibility, having a named expert isn't just good branding—it's essential. The $200K revenue with 2 employees means each person generates $100K, a healthy efficiency ratio for specialized consulting. But the zero funding status suggests this is a bootstrapped operation, profitable from day one, scaling through expertise rather than capital.
- WordPress + Bootstrap stack shows practical, cost-effective tech choices—no over-engineering
- 40% direct traffic proves word-of-mouth dominance in B2B forensic services
- French keyword targeting reveals bilingual market capture in British Columbia
- Zero funding indicates organic growth and profitability from client work
The Anti-Scale Playbook
For founders: Sometimes the best growth strategy is becoming indispensable to the right 100 clients, not chasing 100,000 clicks.
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CEP offers every forensic investigation service you need
CEP offers a vast array of forensic investigation services to help you through potentially litigious situations.
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About cep-experts.ca
CEP offers a vast array of forensic investigation services to help you through potentially litigious situations.
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cep-experts.ca uses 13 technologies across their website including Google Fonts, PHP, WordPress, and more.
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cep-experts.ca receives approximately 6.8K monthly visitors and ranks #2,789,083 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:46 on the site.
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