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cerelia.com
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cerelia.com

14 technologies
VerifiedGrowingVisit6.5K/mo$371M98214 Tech25 Leads
Deep Dive

Cérélia: The $371M Food Giant Hiding in Plain Sight

How a 982-employee food conglomerate dominates with a 52% direct traffic moat

Cérélia isn't just another food company—it's a European powerhouse that has quietly built a $371M revenue empire while most analysts overlook it. With 982 employees and a trust-based brand story, they're proving that in B2B food, direct relationships trump digital noise.

$371M
annual revenue
982
employees
52%
direct traffic
27%
organic search

"They're not competing on SEO keywords—they're competing on industrial relationships and supply chain dominance."

The B2B Food Machine

Cérélia operates in the jobs_and_career industry, but don't let that classification fool you. With 982 employees generating $371M in revenue, they're pulling in ~$378K per employee—indicating a high-value, industrial-scale operation. Their traffic profile reveals the truth: 52% direct traffic means customers aren't searching for alternatives; they're bookmarking and returning. This is a business built on contracts, not clicks.

The European Stronghold

The traffic geography tells a story of regional dominance. With 56.8% of traffic from one undefined region (likely France or EU), 23.8% from another, and minimal global spread, Cérélia isn't playing the globalization game—they're doubling down on their home turf. This isn't weakness; it's strategic focus. While competitors chase global keywords, they're owning their backyard.

Their keyword strategy reveals a fascinating pattern. 'Cérélia' alone commands 530 monthly searches, but they're not chasing generic terms like 'cookies' or 'bakery.' Instead, they own branded searches and specific industrial queries like 'directeur general homann cerelia' (140 monthly searches). This is a company that has built such a strong B2B network that even executive searches drive traffic.

  • Trust-based branding: 'Founded on trust, inspired by food' isn't just a tagline—it's their operational moat
  • Industrial maintenance focus: Their team includes specialists like Raj Patel, indicating heavy manufacturing infrastructure
  • People-first culture: Tiffany McPherson leads People & Culture, suggesting talent retention is strategic
  • European concentration: Traffic patterns show deep regional penetration over global expansion
No aggressive digital marketing footprint
Dominant direct traffic (52%) indicates customer lock-in
Minimal organic keyword strategy
High revenue per employee ($378K)
Limited global brand visibility
Strong regional market penetration
No public funding or aggressive growth metrics
Industrial relationships over transactional sales

The Quiet Giant Strategy

Cérélia proves that in industrial food, being the reliable partner beats being the loudest brand. Their 52% direct traffic isn't a vanity metric—it's a fortress wall.

What tech stack does Cerelia use?

18 detected
Programming Languages1
Privacy & Consent1
Performance1
Web Standards2
JavaScript Libraries3
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics

How much traffic does Cerelia get?

Traffic & Engagement

6.5K
Monthly Visits
1.9
Pages/Visit
0:17
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend+50%
4.3K
Oct 2025
Oct
5.1K
Nov 2025
Nov
6.5K
Dec 2025
Dec

Traffic Sources

Search
27%
Direct
52%
Social
11%
Referrals
9%
Email
0%
Paid
1%

Where is Cerelia's audience located?

🌍56.8%
🌍23.8%
🌍7.3%
🌍6.0%
🌍4.1%

What keywords does Cerelia rank for?

5 keywords
1cerelia530 vol
2cerelia cookies120 vol
3directeur general homann cerelia140 vol
4cérélia careerts130 vol
5cérélia bakery canada lp contact120 vol

How is Cerelia's SEO?

Open Graph Image

OG Image preview
og:image

https://www.cerelia.com/wp-content/uploads/Carte-monde-2.webp

Meta Tags

title14 chars

Home - Cérélia

og:description

Founded on trust, inspired by food Find out more Headline We are Cérélia Cérélia is the market leader in ready-to-bake doughs (for tarts, pizzas and Viennese pastries), and also has recognized expertise in the manufacture of crêpes, pancakes, waffles and cookies. With 16production sites, including 12 in Europe and 4 in North America, Cérélia markets […]

languageEN-US

H1 Tags

h1Founded on trust, inspired by food

Schema Types

Unknown

Who works at Cerelia?

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What do customers think of Cerelia?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Cerelia

What is Cerelia's Revenue?
Cerelia generates approximately $371M in annual revenue. With 982 employees, that's $378,000 per employee.
How fast is Cerelia growing?
Cerelia employee count has changed by 9% year over year.
What technologies does Cerelia use?
Cerelia uses 14 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, WordPress.
Who are Cerelia's competitors?
Cerelia's main competitors include Schmieding Produce, Skratch Labs, MycoTechnology, CANarchy Craft Brewery Collective, Pod Pack Intl. These companies operate in similar markets and compete for the same customer base.

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About cerelia.com

Company Overview

cerelia.com
Website
jobs_and_career
Industry
#2,956,880
Global Rank
6.5K
Monthly Visitors
14
Technologies
25+
Employees

cerelia.com Key Pages

cerelia.com Social Media

Technology Stack

cerelia.com uses 14 technologies across their website including Font Awesome, PHP, WordPress, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

WordPress

Privacy & Consent

Complianz

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Priority Hints

Traffic & Audience

6.5K
Monthly Visits
50%
Bounce Rate
1.9
Pages/Visit
0:17
Avg. Duration

cerelia.com receives approximately 6.5K monthly visitors and ranks #2,956,880 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:17 on the site.

The majority of cerelia.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is cerelia.com?
cerelia.com is a website that you can visit at https://cerelia.com. Use TechList.ai to discover the technologies, analytics, and company information about cerelia.com.
What technologies does cerelia.com use?
cerelia.com uses 14 technologies including Font Awesome, PHP, and 8 more. View the full tech stack analysis above.
How do I contact cerelia.com?
You can contact cerelia.com via email at [email protected] or through their contact page.
What are cerelia.com's social media accounts?
cerelia.com is active on linkedin. You can find links to all their social media profiles in the social section above.
How popular is cerelia.com?
cerelia.com receives approximately 6.5K monthly visitors and ranks #2,956,880 globally. Traffic is growing by 27.2% month-over-month.

Related Searches

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This page provides publicly available information about cerelia.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cerelia.com directly at https://cerelia.com.