cerpassrx.com
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CerpassRx: The Silent Giant in Pharma Logistics
A $19.5M revenue company you've likely never heard of—and why that's its biggest asset
In the shadow of Amazon's PillPack acquisition, a quiet powerhouse has been executing a flawless B2B play. CerpassRx isn't chasing consumer headlines; it's building the infrastructure that makes medication accessible for millions.
"They're not competing with PillPack—they're becoming the invisible backbone of pharmacy logistics."
The B2B2C Playbook
With 97 employees generating $19.5M in revenue, CerpassRx operates at $200K per employee—a remarkably lean operation for pharma logistics. Their traffic tells the real story: 47% direct traffic means customers know exactly where to go, while 28% organic suggests strong brand authority in a space where trust is currency. The missing 25%? Likely paid search and referral partnerships driving their B2B pipeline.
Keyword Strategy Reveals Intent
Here's the fascinating part: their top search term isn't 'CerpassRx'—it's 'PillPack login' with 2,600 monthly searches. This isn't a branding problem; it's a strategic positioning. They're capturing the downstream traffic from Amazon's acquisition, positioning themselves as the operational alternative for enterprise clients who need PillPack-like capabilities without the Big Tech overhead.
The tech stack reveals a pragmatic, no-nonsense approach. WordPress for content, Bootstrap for rapid UI development, jQuery for legacy compatibility, and Google Analytics for data-driven decisions. No bleeding-edge frameworks—just reliable tools that scale. This isn't a startup burning cash on fancy tech; it's a mature operation focused on execution.
- Revenue-per-employee of $200K signals operational efficiency
- Direct traffic dominance (47%) indicates strong enterprise relationships
- Capturing competitor's search volume (PillPack) shows strategic SEO intelligence
- Lean tech stack prioritizes reliability over hype
The Quiet Monopoly in Plain Sight
While everyone watches the consumer pharma space, CerpassRx is building the B2B infrastructure that will power the next decade of medication delivery.
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About cerpassrx.com
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Technology Stack
cerpassrx.com uses 12 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
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Google Analytics
Traffic & Audience
cerpassrx.com receives approximately 4.0K monthly visitors and ranks #3,880,046 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:56 on the site.
The majority of cerpassrx.com's traffic comes from .
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