changeworks.org.uk
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Changeworks: The UK's Energy Efficiency Powerhouse
How a £60M non-profit is retrofitting Britain, one home at a time
In a world of flashy tech unicorns, Changeworks operates in the unglamorous trenches of infrastructure—your home's walls. They're not just selling software; they're retrofitting the UK's housing stock to survive a climate crisis and an energy one, simultaneously.
"They are solving the hardest problem in housing: scale. You can't automate a heat pump installation."
The Boring Infrastructure Play
Changeworks isn't a SaaS platform chasing 100x margins; it's a science_and_education entity with $59.6M in revenue. Their 'product' is the physical retrofit of UK homes—loft insulation, boiler upgrades, and heat pump installations. This is high-friction, high-impact work that requires boots on the ground, not just code in the cloud.
The SEO Moat
While competitors burn cash on ads, Changeworks dominates organic search with 53% of its traffic coming for free. They rank for high-intent, complex queries like 'dynamic time of use tariffs' and 'changeworks energy grants scotland.' This isn't vanity traffic; it's homeowners actively seeking expensive, complex solutions—the highest quality lead source possible.
The real story is in the leadership. With a Head of Community Engagement and a Head of Marketing & Digital sitting at the top table, Changeworks understands that retrofitting is a hybrid challenge. You need community trust (offline) and digital scale (online). They bridge the gap between government grants and the homeowner's living room.
- Dominates the 'grants' keyword category in Scotland, effectively owning the market.
- Uses a complex tech stack (Tailwind, Ant Design, AOS) to deliver a polished, modern UX for a non-profit.
- Operates with a density of 2,300 people per employee—highly efficient for a service organization.
The Verdict: Essential Infrastructure
Changeworks is the operating system for the UK's green transition. Ignore the low traffic rank; watch the revenue and the headcount. They are scaling a physical workforce to solve a digital problem.
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Changeworks | Make Your Home Energy Efficient
Changeworks can help make your home more energy efficient with expert energy saving advice and whole house retrofit solutions.
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About changeworks.org.uk
Changeworks can help make your home more energy efficient with expert energy saving advice and whole house retrofit solutions.
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changeworks.org.uk uses 14 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
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changeworks.org.uk receives approximately 14.7K monthly visitors and ranks #1,790,459 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:17 on the site.
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