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Channable: The Unsexy Powerhouse of eCommerce
Why this $46M Dutch platform is quietly dominating multichannel selling
While SaaS founders chase AI hype, Channable built a $46.7M business solving the unglamorous, essential problem of listing products across dozens of sales channels. They don't just connect APIs—they orchestrate the entire product lifecycle for 293 employees and counting.
"They're not selling software—they're selling the end of marketplace chaos for eCommerce teams."
The Silent Scale
Channable's 293 employees generate $160K in revenue per employee—remarkable efficiency for a B2B SaaS platform. With 52% direct traffic, they've achieved what most SaaS companies dream of: a product so essential that customers return without paid ads. Their 832K backlinks aren't from guest posts—they're from merchants embedding their widgets and partners integrating their API.
The SEO Moat
When your top keyword is your own brand name (33K searches/month), you've built awareness. But when 'channable pricing' gets 1,210 searches monthly, you've built a category. They've turned commoditized features—order sync, API management—into search volume, creating a fortress around their core offering while competitors chase generic keywords.
The Trustpilot rating of 3/5 from 335 reviews tells the real story: Channable isn't perfect, but it's indispensable. When you're managing product feeds for Amazon, Google Shopping, and 20 other channels, a 3-star tool that works beats a 5-star tool that doesn't scale. Their tech stack—jQuery, Ant Design, Vite—prioritizes reliability over flash, a choice that resonates with enterprise teams burned by over-engineered solutions.
- Direct traffic dominance (52%) signals product-market fit, not marketing spend
- 832K backlinks = organic ecosystem lock-in through integrations and partnerships
- 335 Trustpilot reviews at 3/5 = honest feedback from real operational pain
- 19 technologies detected = pragmatic stack, not over-engineered startup vanity
The Unsexy Unicorn
Channable proves that boring infrastructure, executed perfectly, beats trendy features every time.
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Multichannel Platform for eCommerce | Channable
Channable is the Multichannel Platform for eCommerce that empowers every team or professional managing an online channel to quickly and reliably list, advertise, and analyze their products resulting into greater ROI.
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Reviews (20)
The support team is incredibly…
The support team is incredibly responsive, attentive, and always finds a solution—usually very quickly. It may take a bit more time for highly technical issues, but that’s quite rare. The tool itself is fantastic, with excellent features. I highly recommend Channable to anyone looking to improve their product feeds, save time managing marketplace orders, enhance their creatives, boost performance on Google Ads using PPC and Insights, and ultimately reduce CPC costs through the CSS. No commitment, no risk, and plans suited for everyone. We recommend the tool to all our clients, and the feedback is always the same: it’s GREAT!
Quick answer & problem solved quickly :)
Quick answer & problem solved quickly :)
Perfect
Perfect! I needed a little help with a feed, and got excellent support quickly, published immediately. only been using it a week, but it seems very good.
perfect support from Channable
perfect support from Channable . Thank you very much !
Best quality/price ratio on the market !
Best quality/price ratio on the market ! Our agency is recommending this solution for all e-commerce advertisers as it is easy to use, affordable, potentially sophisticated.
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About channable.com
Channable is the Multichannel Platform for eCommerce that empowers every team or professional managing an online channel to quickly and reliably list, advertise, and analyze their products resulting into greater ROI.
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Technology Stack
channable.com uses 19 technologies across their website including Wistia, Google Fonts, HSTS, and more.
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Wistia
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Vercel
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Shopware, PrestaShop, Magento, BigCommerce +1 more
Traffic & Audience
channable.com receives approximately 428.1K monthly visitors and ranks #75,072 globally. The website has a bounce rate of 40% with visitors viewing an average of 7.6 pages per visit. Users spend an average of 3:40 on the site.
The majority of channable.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about channable.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit channable.com directly at https://channable.com.