charis4haiti.com
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The $3.6M Spiritual Battle for Haiti
How Charis4Haiti fights spiritual warfare with physical aid and a modest digital footprint
In a nation defined by political chaos and natural disaster, a Christian non-profit is waging a different kind of war: a spiritual one. Charis4Haiti isn't just building wells; they're building faith in the hardest places on Earth, operating on a $3.6M revenue engine while relying on a surprisingly lean digital presence.
"They are fighting a digital war with analog tools, prioritizing boots-on-the-ground evangelism over SEO dominance."
The Mission: Spiritual Warfare
Charis4Haiti positions itself not as a standard humanitarian aid agency, but as a front-line combatant in a spiritual battle. Their unique value proposition is the integration of physical aid—medical help, education, community development—with aggressive evangelism. This dual-pronged approach targets the root cause of despair, not just the symptoms, creating a sticky, mission-driven brand that resonates deeply with its donor base.
The Digital Paradox
Despite generating $3.6M in revenue, the site sees only 588 monthly visits—a massive revenue-per-visit ratio ($6,122 per visit) that signals a heavy reliance on offline networks, direct mail, or church partnerships rather than organic web traffic. Their SEO strategy is minimalistic, ranking for branded terms like 'Charis' and niche theological queries like 'how do Haitians use religion during political turmoil,' rather than broad humanitarian keywords.
The tech stack is utilitarian and modern—Tailwind CSS, Bootstrap, and Google Analytics—but the lack of aggressive conversion optimization suggests the website serves primarily as a digital brochure rather than a fundraising engine. The duplicate H1 tags ('You're in some of the hardest places...') hint at a rushed or template-driven design, prioritizing message over polish.
- High-impact revenue model: $138k revenue per employee.
- Niche SEO dominance: Captures high-intent religious queries rather than generic aid traffic.
- Community-centric approach: Focuses on localized, on-the-ground presence over global digital scale.
The Offline Giant
Charis4Haiti proves that in the non-profit world, deep community roots can outweigh digital footprint, but scaling may require bridging the online-offline gap.
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Spiritual and physical help for Haiti | Charis
Charis is a Christian non-profit focused on fighting the spiritual battle in Haiti through evangelism, communities, education, and medical help.
Charis is a Christian non-profit focused on fighting the spiritual battle in Haiti through evangelism, communities, education, and medical help.
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About charis4haiti.com
Charis is a Christian non-profit focused on fighting the spiritual battle in Haiti through evangelism, communities, education, and medical help.
Company Overview
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Technology Stack
charis4haiti.com uses 12 technologies across their website including YouTube Embed, Adobe Fonts, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
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Google Analytics
Performance
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Traffic & Audience
charis4haiti.com receives approximately 588 monthly visitors. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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