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Chartec: The MSP Sales Engine Hiding in Plain Sight
How a 46-person team built a $5.3M machine that sells to the people who sell IT services
In the fragmented world of MSP tools, Chartec isn't selling software—they're selling sales. While competitors fight over RMM and PSA features, this 46-person powerhouse built a $5.3M business selling the one thing every MSP needs but rarely has: a sales playbook that actually works.
"Chartec doesn't compete with ConnectWise or Autotask—they compete with the MSP's inability to close deals."
The Founder's Insight
CEO Alex Rogers identified a brutal truth: MSPs are brilliant at fixing computers but terrible at selling services. The 78% direct traffic proves it—these aren't casual browsers. They're desperate MSP owners typing 'chartec' directly into their browser because someone in their peer group told them this is the solution to their revenue problem. The 240 monthly searches for 'chartec academy' and 210 for 'cahartec' (misspelling included) show a brand that's earned word-of-mouth in a niche where trust is everything.
The Traffic Paradox
Here's the anomaly: only 17% organic search traffic. That's shockingly low for a company doing $5.3M. But it reveals Chartec's secret weapon—they don't need SEO because they dominate the direct channel. This is a referral-driven business. When an MSP hits 10 employees and hits a revenue wall, their peer network points to Chartec. The 660 monthly searches for 'pas marketing' (their proprietary methodology) and 800 for '5 stages of team development' show they're teaching MSPs how to build sales teams, not just buy tools.
The tech stack tells a story of pragmatism, not flash. jQuery, Bootstrap, and Tailwind CSS—no React, no Vue. This isn't a product-led growth play with slick animations. It's a functional platform delivering training, templates, and tools. The 3.2 Trustpilot rating from a single review suggests they're not obsessed with public validation. They're too busy closing deals behind the scenes. The single review might be a red flag, or it might be proof they're focused on revenue, not reputation management.
- The 78% direct traffic is a goldmine—it means every visitor is pre-qualified and ready to buy
- Their search terms reveal a consultative approach: they're not selling tools, they're selling methodology
- With 46 employees and $5.3M revenue, they're generating $115K per employee—efficient for a services-adjacent business
Chartec is the blueprint for niche dominance
They prove you don't need to be the biggest player when you can be the most essential one in a specific revenue chain
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Tools & Training to Grow Your MSP | CharTec
Access MSP sales tools, IT marketing templates, on-demand training and live events that help managed service providers close deals and scale.
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Chartec
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Reviews (1)
AVOID AT ALL COSTS!!
AVOID AT ALL COSTS!!! What I was sold and I received were very different. I was promised a partner that would help me with marketing. I received what is mostly a online self-learning tool that was too generic to be useful. I raised a repeated concern about the lack of a timely response to my voicemails and emails, and it received a response from the very person I had a grievance with. Then it was decided for me by CharTec's administration that my only recourse was to pay the early termination fee which is nearly 3 months of membership fees. This decision was made without the "administration" contacting me. I have been informed by the accounting department that my dispute was resolved in such a manner against me because I am only in my second month as a customer. That doesn't address the merits of grievance; it is just CharTec doing what is in their best interests. What kind of dispute resolution process is that? Why not attempt to address my concerns or dissolving the dispute without penalty for me since I am only in my second month as a member, so to be this unhappy couldn't there be something to my concerns? I guess we will never know. CharTec contacted me more to cross sell other services they offered than to train me or resolve my dispute. What a horrible way to run a business!! I encourage you to look elsewhere for a training program because if you are not happy with LinkedIn Learning, you are going to hate CharTec's imposter of a program
Ken, So sorry your experience wasn’t what you expected. We’ve read through all of your tickets to our consulting help desk and found that none of your requests were regarding marketing support. You asked about pricing and the solution stack and were answered with requests for phone calls and multiple email responses to your tickets which included resources and our templates. One of these requests did come in after hours on the weekend, so there was a delay in that response until we were back in the office, but the others all had responses within 24 hours. CharTec Memberships are a 12 month commitment because you have access to every document in our arsenal and we cannot risk someone downloading all the materials and then dashing out the door. Thus, we have an early termination fee for Memberships should someone choose to cancel before 12 months. Based on our conversations, we know you had some extenuating circumstances that drove your decision to cancel, and we hope all is well. We would be happy to chat with you further offline.
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About chartec.net
Access MSP sales tools, IT marketing templates, on-demand training and live events that help managed service providers close deals and scale.
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Technology Stack
chartec.net uses 29 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
chartec.net receives approximately 31.5K monthly visitors and ranks #694,988 globally. The website has a bounce rate of 17% with visitors viewing an average of 11.7 pages per visit. Users spend an average of 11:21 on the site.
The majority of chartec.net's traffic comes from .
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