chartlogic.com
chartlogic.com
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ChartLogic: The Silent Giant of Medical Billing
How a 48-person team generates $5.6M in revenue with zero marketing fanfare
In the hyper-competitive health tech landscape, ChartLogic operates like a ghost—generating $5.6M annually with 48 employees while flying almost completely under the radar. This isn't a startup chasing unicorn status; it's a surgical strike on the medical billing infrastructure that powers private practices.
"ChartLogic doesn't need 100K monthly visitors—they need the right 4,089 doctors who actually write prescriptions and process claims."
The Traffic Paradox
With only 4,089 monthly visits and a global rank of #4,082,218, ChartLogic defies traditional SaaS growth metrics. Yet 41% of traffic is direct—meaning doctors and billers type 'chartlogic.com' directly into their browsers. This is the hallmark of entrenched enterprise software: once you're in, you don't search for alternatives. The 26% organic search traffic is dominated by hyper-specific queries like 'what does onc certified mean' (270 monthly searches), revealing they're solving niche compliance headaches for oncology practices.
The Invisible Moat
ChartLogic's moat isn't built on viral marketing or feature hype—it's built on the brutal reality of medical workflows. When a practice manager types 'superbill login' or 'epcs gold login' (1,220 and 1,030 monthly searches respectively), they're not browsing; they're trying to get paid. ChartLogic owns these critical access points. Their 48-person team isn't building for the masses—they're building for the 2% of healthcare providers who need precision tools that integrate with existing practice management systems.
The leadership team tells a story of focused execution. With Joshua Campbell as Interface Manager, Tom Schoeneweis as Senior Developer, Robert Anderson in Sales, and Vickie Vinson as Senior Software Engineer, ChartLogic has exactly the roles needed to maintain and sell a specialized EHR/EMR solution. No CMO, no growth hackers—just the core team required to keep the medical billing engine running.
- Revenue per employee: ~$116,667—lean but sustainable for specialized software
- Traffic quality over quantity: 4,089 visits likely generate high-value conversions
- Direct traffic dominance: 41% suggests strong customer retention and daily usage
- Niche keyword ownership: Captures high-intent, compliance-driven searches
ChartLogic isn't a startup—it's infrastructure
While others chase growth at all costs, this quiet giant proves that owning a critical workflow in a regulated industry is more valuable than any viral coefficient. For founders and investors: sometimes the best opportunities aren't loud—they're the tools doctors can't practice without.
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About chartlogic.com
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chartlogic.com receives approximately 4.1K monthly visitors and ranks #4,082,218 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:39 on the site.
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