checkmate.digital
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Checkmate.Digital: The 6-Person Powerhouse
A micro-agency's bold acquisition story in the innovation space
In a market dominated by massive agencies, checkmate.digital proves that size is irrelevant when you're playing with house money. This isn't a typical growth story—it's a strategic absorption.
"They aren't building an empire—they've already joined one. Checkmate didn't fail; they got acquired by Mindtrust."
The Acquisition Narrative
Checkmate didn't pivot—they exited. The domain now serves as a landing page for Mindtrust, a global innovation company. With only 6 employees and $400K in revenue, they were likely acquired for their client relationships or specialized talent, not their scale. The 'Our Next Chapter' headline tells the whole story: this is a team that cashed out.
Traffic Paradox
With 1,430 monthly visits and a global rank of #10M+, checkmate.digital is statistically invisible. Yet, 42% of traffic is direct—meaning people are typing the URL or bookmarking it. This suggests a loyal, niche following rather than organic growth. The 33% organic search traffic is likely accidental, not strategic.
The keyword data reveals a fascinating disconnect: 'checkmate shopping' (2,220 monthly searches) dominates, but the site offers no e-commerce tools. This is classic brand confusion—people searching for a shopping platform find a digital agency instead. The 220 monthly searches for 'checkmate affiliate' further suggest users are hunting for affiliate programs, not design services.
- 6-person team acquired by Mindtrust—likely a talent/relationship play
- Traffic is 42% direct, indicating a small but loyal audience
- Keyword mismatch: shoppers find an agency, not a platform
- Tech stack is standard (Google Analytics, HubSpot)—no proprietary edge
The Quiet Exit
Checkmate didn't scale—they sold. In a world obsessed with unicorn valuations, this 6-person, $400K agency found a home at Mindtrust. Sometimes the best checkmate is knowing when to leave the board.
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Our Next Chapter
Checkmate has joined Mindtrust - a global innovation company. We offer world class design, engineering, product development, and marketing services to some of the worlds best brands and smallest startups.
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About checkmate.digital
Checkmate has joined Mindtrust - a global innovation company. We offer world class design, engineering, product development, and marketing services to some of the worlds best brands and smallest startups.
Company Overview
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Technology Stack
checkmate.digital uses 12 technologies across their website including Adobe Fonts, Google Fonts, Webflow, AWS CloudFront, and more.
Fonts
Adobe Fonts, Google Fonts
CMS
Webflow
Cloud & Hosting
AWS CloudFront
Marketing Automation
HubSpot
Advertising
Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
checkmate.digital receives approximately 1.4K monthly visitors and ranks #10,297,415 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:35 on the site.
The majority of checkmate.digital's traffic comes from .
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This page provides publicly available information about checkmate.digital. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit checkmate.digital directly at https://checkmate.digital.