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cheffins.co.uk
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cheffins.co.uk

11 technologies
VerifiedGrowingVisit128.9K/mo$28M17211 Tech25 Leads
Deep Dive

Cheffins: The UK's Industrial Auction Powerhouse

How a 172-person firm dominates niche machinery sales with 128K monthly visitors

In the shadow of London's tech giants, Cheffins operates a high-stakes marketplace where vintage tractors and industrial equipment change hands for millions. This isn't your typical e-commerce play—it's a 172-person team generating $28M annually by turning physical assets into digital transactions.

$28.4M
annual revenue
128K
monthly visitors
172
employees
4.3/5
Trustpilot rating

"They've built a digital moat around industrial auctions where most competitors still operate with paper catalogs and phone bids."

The Traffic Engine

With 47% direct traffic and 46% organic search, Cheffins has achieved what most B2B marketplaces dream of: brand authority. When someone types 'cheffins' directly into their browser, they're not browsing—they're buying. The 2,180 monthly searches for their brand name alone signal a dominant position in their niche.

The Audience Paradox

Here's the fascinating contradiction: their top keyword isn't 'tractors' or 'auctions'—it's 'cast iron pug dog' with 270 monthly searches. This reveals their secret weapon: they're not just selling industrial equipment; they're capturing the quirky, collectible end of the market where passion meets purchasing power.

The tech stack tells a story of modernization without disruption. jQuery and Bootstrap suggest a legacy foundation, but Vite and PWA capabilities show they're actively evolving. Hotjar and Zendesk integration proves they obsess over user experience and support—critical when you're selling six-figure machinery online.

  • Dominates 'cheffins machinery sales' (350 monthly searches) with zero paid ads showing
  • Trustpilot score of 4.3 from 36 reviews suggests strong buyer confidence
  • Leadership team spans paintings, compliance, and residential—indicating diversification beyond industrial auctions
No VC funding or external capital
Profitable $28M revenue with organic growth
No global expansion beyond UK markets
47% direct traffic shows brand loyalty
Limited backlink data suggests SEO isn't their primary growth lever
Specialized expertise in niche industrial categories

The Unsexy Billion-Dollar Playbook

Cheffins proves you don't need SaaS margins or viral growth to build a durable, profitable marketplace. Sometimes the best moat is simply knowing exactly what your 172,853 monthly visitors want—and delivering it better than anyone else.

What tech stack does Cheffins use?

21 detected
Security1
Privacy & Consent1
Customer Support1
Web Standards1
Build Tools1
JavaScript Libraries1
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
G
Google APIs
G
Google Tag Manager
G
Google Static
H
Hotjar
G
Google Analytics
G
Google DoubleClick

How much traffic does Cheffins get?

Traffic & Engagement

128.9K
Monthly Visits
2.7
Pages/Visit
1:26
Avg. Duration
63%
Bounce Rate
Monthly Traffic Trend+51%
85.3K
Oct 2025
Oct
71.1K
Nov 2025
Nov
128.9K
Dec 2025
Dec

Traffic Sources

Search
46%
Direct
47%
Social
2%
Referrals
4%
Email
0%
Paid
0%

Where is Cheffins's audience located?

🌍85.6%
🌍5.0%
🌍2.3%
🌍2.1%
🌍1.0%

What keywords does Cheffins rank for?

5 keywords
1cheffins2.2K vol$0.88
2cheffins machinery920 vol$1.33
3cheffins machinery sales350 vol$2.18
4cast iron pug dog270 vol
5cheffins auctions270 vol$1.67

How is Cheffins's SEO?

Open Graph Image

OG Image preview
og:image

http://www.cheffins.co.uk/_img/share.jpg

Meta Tags

title54 chars

Cheffins | Property | Land | Fine Art | Farm Machinery

og:description

Cheffins is a market leading firm of auctioneers, surveyors, property advisors and estate agents with offices in Cambridge, Ely, Haverhill, Saffron...

languageEN

H1 Tags

h1We're celebrating 200 years

Who works at Cheffins?

Loading leads...

What do customers think of Cheffins?

Cheffins Property

Cheffins Property

4.3
36 reviews
✓ Claimed

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
1.0 days
Claimed Date
7/9/2024

Contact Information

Address:
GB

Reviews (20)

Filter by rating:
Molly Brown
12/17/2025
🇬🇧 United Kingdom6 reviewsBasicLinkVerified
Experience date: 12/11/2025
Cheffins Ely have been Awesome

Cheffins Ely have been Awesome. Joe, Neave, Dan, and everyone there, have been So professional, helpful, and caring. Excellent communication, and advice, and so sensitive to my dad's death. They have all been such a support, and have done an Amazing job. So grateful.

Company Response1/2/2026

Thank you so much for leaving an amazing review for our team in Ely. We wish you all the best.

BR
11/16/2025
🇬🇧 United Kingdom5 reviewsOrganicUnverified
Experience date: 11/7/2025
Another great experience with Cheffins

This is the fourth time we’ve used Cheffins when moving house, and I wouldn’t use anyone else. From the kick off and valuation with Max, to the viewings, negotiations and progression with Rhia and Judith, the whole experience was top class. All my queries were dealt with quickly and thoroughly. And when things got bumpy with the chain towards the end, Rhia dealt with it all in a calm, professional manner. If you’re looking for a sensible, knowledgable, highly experienced estate agent, give Cheffins a call.

Company Response11/18/2025

Thank you very much for this 5* review. The team at Saffron Walden will be thrilled to read this.

Fiona
10/13/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 10/13/2025
Purchasing

Unfortunately, I had to pull out of a purchase at the last minute, due to family issues, but I was Very impressed with Cheffins staff generally and Steve Banham in particular. He was very professional, but friendly at the same time. Plus helpful and understanding too. Clearly, they are a good team, who work well together and I will definitely be looking to them in future to sell a property. Thank you.

Company Response10/28/2025

Thank you for leaving a 5* review for Steve in our Cambridge team.

Beth
9/15/2025
🇬🇧 United Kingdom2 reviewsBasicLinkVerified
Experience date: 8/18/2025
Super helpful team

I recently bought my first house through cheffins, the team were so lovely and kept me updated throughout the process. They helped me understand what was next and explained everything I needed clearly

Company Response9/17/2025

Thank you for taking the time to leave a 5* review for our Residential Sales team. Good luck in your new home.

GillIan
9/8/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 9/8/2025
We found Cheffins and especially Rhia…

We found Cheffins and especially Rhia to be excellent. We accepted an offer on our house in less than 1 week and despite the some challenges of an old barn/thatched roof we have just exchanged in 10 weeks. Rhia was so polite, calm and professional and really did do a superb job. Even prior to our sale we viewed some houses who were selling with Cheffins. They were always helpful and willing to let us look round the properties even though we didn't even have our house of the market yet (unlike a very well known estate agent that wouldn't let us even view their houses until we had a offer on our house). Really a great team and we are very impressed with the service they provided.

Company Response9/9/2025

Thank you for this 5* review for our team in Saffron Walden. We appreciate you taking the time to leave a review.

Frequently Asked Questions about Cheffins

What is Cheffins's Revenue?
Cheffins generates approximately $28M in annual revenue. With 172 employees, that's $165,000 per employee.
How fast is Cheffins growing?
Cheffins employee count has changed by 14% year over year.
What technologies does Cheffins use?
Cheffins uses 11 technologies across their website including Security, Privacy & Consent, Customer Support. Key technologies include reCAPTCHA, Cookiebot, Zendesk.
Who are Cheffins's competitors?
Cheffins's main competitors include VTT Management Co, Beaton Real Estate, JP Morgan and Company Real Estate Appraisers And Consultants, Canopus Construções, Streamline Communities. These companies operate in similar markets and compete for the same customer base.
What do customers think of Cheffins?
Cheffins has a Trustpilot score of 4.3 out of 5 (4 stars) based on 36 customer reviews.

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How to contact Cheffins?

Social Profiles

What are Cheffins's key pages?

Export cheffins.co.uk Data

Download the complete tech stack, analytics, leads, and company data for cheffins.co.uk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About cheffins.co.uk

Company Overview

cheffins.co.uk
Website
business_and_consumer_services
Industry
#303,022
Global Rank
128.9K
Monthly Visitors
11
Technologies
25+
Employees

cheffins.co.uk Key Pages

cheffins.co.uk Social Media

Contact cheffins.co.uk

Technology Stack

cheffins.co.uk uses 11 technologies across their website including reCAPTCHA, Cookiebot, Zendesk, and more.

Security

reCAPTCHA

Privacy & Consent

Cookiebot

Customer Support

Zendesk

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Web Standards

PWA

Build Tools

Vite

Traffic & Audience

128.9K
Monthly Visits
63%
Bounce Rate
2.7
Pages/Visit
1:26
Avg. Duration

cheffins.co.uk receives approximately 128.9K monthly visitors and ranks #303,022 globally. The website has a bounce rate of 63% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:26 on the site.

The majority of cheffins.co.uk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is cheffins.co.uk?
cheffins.co.uk is a website that you can visit at https://cheffins.co.uk. Use TechList.ai to discover the technologies, analytics, and company information about cheffins.co.uk.
What technologies does cheffins.co.uk use?
cheffins.co.uk uses 11 technologies including reCAPTCHA, Cookiebot, and 5 more. View the full tech stack analysis above.
How do I contact cheffins.co.uk?
You can contact cheffins.co.uk through their contact page.
What are cheffins.co.uk's social media accounts?
cheffins.co.uk is active on twitter. You can find links to all their social media profiles in the social section above.
How popular is cheffins.co.uk?
cheffins.co.uk receives approximately 128.9K monthly visitors and ranks #303,022 globally. Traffic is growing by 81.3% month-over-month.

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This page provides publicly available information about cheffins.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cheffins.co.uk directly at https://cheffins.co.uk.