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Cheffins: The UK's Industrial Auction Powerhouse
How a 172-person firm dominates niche machinery sales with 128K monthly visitors
In the shadow of London's tech giants, Cheffins operates a high-stakes marketplace where vintage tractors and industrial equipment change hands for millions. This isn't your typical e-commerce play—it's a 172-person team generating $28M annually by turning physical assets into digital transactions.
"They've built a digital moat around industrial auctions where most competitors still operate with paper catalogs and phone bids."
The Traffic Engine
With 47% direct traffic and 46% organic search, Cheffins has achieved what most B2B marketplaces dream of: brand authority. When someone types 'cheffins' directly into their browser, they're not browsing—they're buying. The 2,180 monthly searches for their brand name alone signal a dominant position in their niche.
The Audience Paradox
Here's the fascinating contradiction: their top keyword isn't 'tractors' or 'auctions'—it's 'cast iron pug dog' with 270 monthly searches. This reveals their secret weapon: they're not just selling industrial equipment; they're capturing the quirky, collectible end of the market where passion meets purchasing power.
The tech stack tells a story of modernization without disruption. jQuery and Bootstrap suggest a legacy foundation, but Vite and PWA capabilities show they're actively evolving. Hotjar and Zendesk integration proves they obsess over user experience and support—critical when you're selling six-figure machinery online.
- Dominates 'cheffins machinery sales' (350 monthly searches) with zero paid ads showing
- Trustpilot score of 4.3 from 36 reviews suggests strong buyer confidence
- Leadership team spans paintings, compliance, and residential—indicating diversification beyond industrial auctions
The Unsexy Billion-Dollar Playbook
Cheffins proves you don't need SaaS margins or viral growth to build a durable, profitable marketplace. Sometimes the best moat is simply knowing exactly what your 172,853 monthly visitors want—and delivering it better than anyone else.
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Cheffins | Property | Land | Fine Art | Farm Machinery
Cheffins is a market leading firm of auctioneers, surveyors, property advisors and estate agents with offices in Cambridge, Ely, Haverhill, Saffron...
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Cheffins Property
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Reviews (20)
Cheffins Ely have been Awesome
Cheffins Ely have been Awesome. Joe, Neave, Dan, and everyone there, have been So professional, helpful, and caring. Excellent communication, and advice, and so sensitive to my dad's death. They have all been such a support, and have done an Amazing job. So grateful.
Thank you so much for leaving an amazing review for our team in Ely. We wish you all the best.
Another great experience with Cheffins
This is the fourth time we’ve used Cheffins when moving house, and I wouldn’t use anyone else. From the kick off and valuation with Max, to the viewings, negotiations and progression with Rhia and Judith, the whole experience was top class. All my queries were dealt with quickly and thoroughly. And when things got bumpy with the chain towards the end, Rhia dealt with it all in a calm, professional manner. If you’re looking for a sensible, knowledgable, highly experienced estate agent, give Cheffins a call.
Thank you very much for this 5* review. The team at Saffron Walden will be thrilled to read this.
Purchasing
Unfortunately, I had to pull out of a purchase at the last minute, due to family issues, but I was Very impressed with Cheffins staff generally and Steve Banham in particular. He was very professional, but friendly at the same time. Plus helpful and understanding too. Clearly, they are a good team, who work well together and I will definitely be looking to them in future to sell a property. Thank you.
Thank you for leaving a 5* review for Steve in our Cambridge team.
Super helpful team
I recently bought my first house through cheffins, the team were so lovely and kept me updated throughout the process. They helped me understand what was next and explained everything I needed clearly
Thank you for taking the time to leave a 5* review for our Residential Sales team. Good luck in your new home.
We found Cheffins and especially Rhia…
We found Cheffins and especially Rhia to be excellent. We accepted an offer on our house in less than 1 week and despite the some challenges of an old barn/thatched roof we have just exchanged in 10 weeks. Rhia was so polite, calm and professional and really did do a superb job. Even prior to our sale we viewed some houses who were selling with Cheffins. They were always helpful and willing to let us look round the properties even though we didn't even have our house of the market yet (unlike a very well known estate agent that wouldn't let us even view their houses until we had a offer on our house). Really a great team and we are very impressed with the service they provided.
Thank you for this 5* review for our team in Saffron Walden. We appreciate you taking the time to leave a review.
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About cheffins.co.uk
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Technology Stack
cheffins.co.uk uses 11 technologies across their website including reCAPTCHA, Cookiebot, Zendesk, and more.
Security
reCAPTCHA
Privacy & Consent
Cookiebot
Customer Support
Zendesk
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
PWA
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Vite
Traffic & Audience
cheffins.co.uk receives approximately 128.9K monthly visitors and ranks #303,022 globally. The website has a bounce rate of 63% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:26 on the site.
The majority of cheffins.co.uk's traffic comes from undefined, undefined, .
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