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Chipply: The Sports Industry's Secret SaaS Weapon
How a $3.9M revenue platform is quietly disrupting team stores and apparel distribution
While SaaS giants chase enterprise clients, Chipply is building a defensible empire in a niche most investors overlook: the $50B sports team merchandise market. They aren't just selling software; they are the operational backbone for thousands of local dealers and decorators.
"Chipply isn't trying to be Shopify for everyone. They are Shopify for the specific, unsexy, high-volume world of team dealers and promo distributors—and that focus is their moat."
The Unsexy B2B2C Powerhouse
Chipply targets a specific chain of command: Team Dealers (who sell uniforms), Apparel Decorators (who print logos), and Promo Distributors. These are the middlemen of the sports world—busy, relationship-driven, and technically underserved. By offering an 'all-in-one' platform, Chipply removes the friction of managing complex store launches, allowing these dealers to focus on sales rather than code.
The 'Direct Traffic' Anomaly
Here is the most telling data point: 76% of Chipply's traffic is Direct. In the SaaS world, this is gold. It implies high brand recall, a sales-led motion, or a sticky product that users return to daily. With only 5% coming from organic search, Chipply is likely winning through word-of-mouth and partnerships rather than SEO hacks—a sign of genuine product-market fit in a niche community.
The company's leadership team, led by CEO Angie Hardwick, appears to be a tight-knit operation. With only 34 employees generating nearly $4M in revenue, their efficiency per head is high. This suggests a lean, product-led engineering team (headed by Steve Jovanelly) and a focused sales strategy (led by Grace Schettler) that avoids the bloat common in over-funded startups chasing TAM.
- Niche Dominance: Solves the specific logistics of team stores, not general e-commerce.
- High Retention Indicators: 76% direct traffic signals a daily-use tool, not a 'set-and-forget' site builder.
- Bootstrapped Efficiency: $3.9M revenue with 34 employees suggests healthy unit economics without massive dilution.
The Quiet Giant of Sports SaaS
Chipply proves that dominating a micro-vertical can be more profitable than competing in a saturated general market. For investors, it represents a low-burn, high-retention asset in the booming sports tech sector.
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All in One Online Store Platform | Chipply
At Chipply, we help team dealers, apparel decorators, and promo distributors launch and manage online stores with ease, speed, and powerful features.
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About chipply.com
At Chipply, we help team dealers, apparel decorators, and promo distributors launch and manage online stores with ease, speed, and powerful features.
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chipply.com uses 17 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Contentful, and more.
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Google Fonts
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HSTS, reCAPTCHA
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Contentful
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chipply.com receives approximately 483.8K monthly visitors and ranks #71,787 globally. The website has a bounce rate of 41% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 3:06 on the site.
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