In the fragmented, low-margin world of home medical equipment (DME), CHME isn't chasing VC funding or viral growth hacks—it's building a $23M fortress of patient trust. While competitors chase scale, this California-based operator proves that deep local service and operational discipline can win in healthcare's most overlooked vertical.

"In healthcare DME, scale without service is a liability. CHME's 86-person team generates $267K per employee—efficiency that venture-backed startups would envy."

The tech stack tells a story of pragmatic modernization: WordPress for content agility, Tailwind CSS for rapid UI iteration, and a PWA for patient access. They're not rebuilding the wheel—they're optimizing the engine. The lack of structured data suggests they're playing the long game, focusing on direct relationships over algorithmic discoverability.

• Dominant direct traffic (47%) indicates strong brand recall and patient loyalty
• Strategic keyword capture targets both branded and high-intent medical queries
• Lean operations with 86 employees generating $23M in revenue
• Modern tech stack (PWA, Tailwind) without over-engineering
• California-focused strategy creates defensible regional moat