chnnl.app
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The Unsexy Hero of Workplace Wellbeing
Chnnl is building the infrastructure for psychological safety, one psychosocial risk at a time.
Forget the meditation apps and wellness perks. The real crisis in modern work is invisible: unmanaged psychosocial risk. Chnnl isn't selling happiness; it's selling the operational backbone to measure and mitigate burnout before it becomes a liability.
"Chnnl treats employee wellbeing not as a perk, but as a measurable, manageable operational metric."
The Niche Play
Chnnl is aggressively targeting the intersection of HR tech and regulatory compliance. With a lean team of 15 and $1.3M in revenue, they aren't chasing mass-market adoption. They are building a specialized tool for organizations serious about psychosocial risk management—specifically in markets like New Zealand and Australia where psychological safety regulations are tightening.
The Traffic Paradox
With only 300 monthly visits, Chnnl is a stealth operator. Their traffic profile is fascinating: dominated by high-intent, niche searches like '7 questions psychological safety amy edmondson' (100 volume) and the surprising anchor of 'mana whenua' (910 volume). This suggests a deep, culturally grounded approach to wellbeing, likely tied to indigenous frameworks—a unique differentiator in a Westernized wellness market.
The tech stack reveals a pragmatic, modern approach. They leverage Tailwind CSS and Bootstrap for rapid UI development, Cloudflare for security, and LinkedIn Insight Tag for targeted B2B outreach. It's a stack built for efficiency, not flash—perfect for a B2B SaaS product where reliability matters more than bells and whistles.
- Centralized resource management for wellbeing initiatives
- Psychosocial risk tracking aligned with regulatory frameworks
- Team psychological wellbeing measurement (not just individual)
- Integration of indigenous concepts like 'mana whenua' into wellbeing strategy
The Infrastructure Play
Chnnl is betting that the future of work requires hard data on soft skills. They are the plumbing, not the faucet.
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Optimise your employee wellbeing strategy with chnnl. Centralised resource management, track psychosocial risks and team psychological wellbeing measurement.
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About chnnl.app
Optimise your employee wellbeing strategy with chnnl. Centralised resource management, track psychosocial risks and team psychological wellbeing measurement.
Company Overview
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Technology Stack
chnnl.app uses 11 technologies across their website including HSTS, Cloudflare, HubSpot, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Traffic & Audience
chnnl.app receives approximately 300 monthly visitors. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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