With 232 employees and $15M in revenue, Chum operates with the headcount of a mid-sized SaaS company. Their 'customer base'—the 8,000 low-income and homeless individuals they serve—requires the same rigorous case management, logistics, and supply chain optimization as a B2B enterprise. They aren't just handing out food; they are managing a complex distribution network across Duluth.

Chum commands 6,068 monthly visits with a remarkable 46% direct traffic share. This indicates high brand recall and community trust—a 'sticky' product. While 'chum' as a keyword is competitive, their specific long-tail intent ('chum donations duluth') captures high-value donors. Their stack (Tailwind, React, Zendesk) suggests a modern, donor-centric frontend with robust backend support.