Cinfab operates a 40,000-square-foot facility fabricating custom steel and aluminum for construction, but their website traffic tells a different story. With 2,028 monthly visits, their digital footprint is nearly invisible, raising a critical question: does a $48M fabrication business need a website at all?

"A top-50M global rank in 2024 isn't a failure—it's a strategic choice for a business that sells through relationships, not search results."

The leadership team—Mel Phillips (VP Operations), Jeff Mitchell (Director Special Projects), Andrew Futscher (Director Shop Operations)—represents decades of industrial expertise. These aren't digital natives building a web-first business. This is a traditional fabrication shop that grew to $48M by doing exceptional work for construction clients, likely through regional relationships and word-of-mouth. Their 151 employees and 40,000-square-foot facility suggest they're a significant regional player, but their digital presence suggests they're still operating in 2005.

• Tech stack is minimal: jQuery, Bootstrap, basic analytics—no modern frameworks or sophisticated tracking
• No backlink data suggests minimal off-site SEO or content marketing efforts
• Traffic is split between undefined countries (56% vs 44%), indicating either privacy-focused analytics or bot traffic
• No Trustpilot reviews or social proof—reputation lives entirely offline