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Circadacare: The Sleep-First Approach to Elderly Care
How a tiny startup is using light and data to keep dementia patients independent.
In an aging world, the biggest crisis isn't just healthcare—it's the loss of independence. Circadacare isn't building another medical alert button; they're engineering an environment that stabilizes the biological clock to delay cognitive decline.
"They aren't selling a gadget; they're selling a biological reset button for the aging brain."
The Silent Market: Caregivers & Residents
Circadacare targets a specific dual-audience: the exhausted caregiver and the confused resident. By automating circadian lighting and monitoring sleep patterns, they reduce the 'sundowning' phenomenon common in dementia. With only 10 employees, they are hyper-focused on B2B sales to care homes rather than direct-to-consumer, a smart move given the fragmented eldercare market.
The 'Undefined' Traffic Paradox
Their traffic data is a fascinating anomaly. 56% of traffic comes from 'undefined' regions, signaling either a privacy-focused user base (common in healthcare) or a lack of proper geo-tracking implementation. Despite low volume (1,152 visits), the 40% direct traffic suggests high intent—these aren't casual browsers, they are likely decision-makers returning to the site.
The tech stack reveals their priorities. Built on React and Webpack for a modern frontend, they utilize Wix for rapid deployment—likely a marketing site, while the core product is custom. The integration of 'Priority Hints' and 'Lazy Loading' shows an obsession with performance, critical when dealing with real-time health data where latency can mean the difference between a fall detected or missed.
- Circadian AI: Proprietary algorithms adjusting light intensity based on melatonin cycles.
- Home Health Monitoring: Passive sensors track movement without invasive cameras.
- Caregiver Dashboard: Centralized data to reduce manual checks and burnout.
The Quiet Giant in Ambient Care
While they rank low on global traffic, their revenue-per-employee ($210k) suggests a highly efficient, high-margin model focused on the institutional B2B niche.
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Circadacare | Independent living technology
Circadacare helps elderly people and people with dementia live independently for longer with an integrated circadian lighting and home health monitoring system.
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About circadacare.com
Circadacare helps elderly people and people with dementia live independently for longer with an integrated circadian lighting and home health monitoring system.
Company Overview
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Technology Stack
circadacare.com uses 13 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix
Customer Support
Zendesk
Performance
Lazy Loading, Priority Hints
Traffic & Audience
circadacare.com receives approximately 1.2K monthly visitors and ranks #13,746,913 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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