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CirrusHQ: The AWS Purist Playbook
How a 28-person specialist is carving out a $2.8M niche in a crowded cloud market
In a world where IT consultancies promise to be 'full-stack' everything, CirrusHQ has made a radical choice: to be nothing but AWS. This isn't a limitation—it's a strategy. By betting the entire company on Amazon's cloud ecosystem, they've turned from generalists into precision instruments.
"When you try to be everything to everyone, you become nothing to anyone. CirrusHQ chose the latter."
The Precision Strategy
CirrusHQ's revenue-to-employee ratio of ~$100k per head is lean for enterprise tech services. But their focus on AWS specialization allows them to punch above their weight. They're not competing with Accenture on breadth—they're winning on depth. Their keyword strategy reveals this: they rank for 'AWS CloudFront' (10,300 monthly searches) and 'Amazon CloudFront' (8,480), not generic terms. This is surgical targeting.
The Traffic Paradox
Here's the counterintuitive part: 100% of their traffic comes from 'undefined' regions. This is either a tracking anomaly or a deliberate enterprise play—likely targeting global clients who don't care about geographic boundaries. Their 30% direct traffic is healthy for a B2B player, suggesting strong word-of-mouth. But the 58% organic search traffic is where the story gets interesting: they're not just relying on referrals; they're capturing intent.
The leadership team is small but battle-tested. Founder James Lucas and Chief Commercial Officer Jan Lucas have built a 28-person crew that likely includes senior AWS architects who can command $200-300/hour rates. With 7,000 monthly visitors, they're converting roughly 1-2 enterprise deals per month. The real question isn't whether they can scale—it's whether they want to. In AWS consulting, bigger isn't always better; expertise is.
- Niche dominance: 100% AWS focus eliminates competition from Microsoft Azure or Google Cloud shops
- Keyword moat: Ranking for high-intent, technical terms like 'RDS AWS' (7,850 searches) means qualified leads
- Lean operations: 28 people generating $2.8M suggests high margins and efficient delivery
- Direct traffic strength: 30% direct indicates strong brand recall in a crowded market
The AWS Purist Wins in the Long Game
While others chase breadth, CirrusHQ proves that in enterprise cloud services, depth is the ultimate differentiator. Their playbook is simple: own a niche, master it completely, and let the clients come to you.
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CirrusHQ | Specialist AWS Support and Cloud Management
Premier AWS partner providing expertise in cloud migration and optimisation to customers from SMEs to large organisations
Amazon Web Services (AWS) consultation and partner providing expertise in cloud migration and optimisation to customers from SMEs to large organisations.
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About cirrushq.com
Premier AWS partner providing expertise in cloud migration and optimisation to customers from SMEs to large organisations
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cirrushq.com uses 18 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
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cirrushq.com receives approximately 7.0K monthly visitors and ranks #3,593,854 globally. The website has a bounce rate of 94% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:11 on the site.
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