cityfitness.co.nz
cityfitness.co.nz
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City Fitness: The Data Behind NZ's Fitness Giant
How 538 employees and 285K monthly visits built a $181M empire
In a world of boutique studios and digital fitness apps, one New Zealand chain is quietly dominating with a simple promise: affordable access for everyone. City Fitness isn't just building gyms—it's building a data-driven empire on a foundation of scale and accessibility.
"They're not selling luxury—they're selling consistency at scale, and the numbers prove it works."
The Mass Market Playbook
With 285,846 monthly visits and 68% of traffic coming from organic search, City Fitness has cracked the code on discoverability. Their top keyword—'city fitness'—drives 26,880 monthly searches alone, showing they've become the default search term for fitness in their market. This isn't accidental; it's a masterclass in brand dominance through accessibility.
The Retention Reality
Here's the telling data point: 'city fitness cancel membership' generates 860 monthly searches. That's 3.2% of their core brand volume. In an industry where churn is the silent killer, this suggests a remarkably sticky customer base. Compare that to their direct traffic at 25%—a strong indicator of brand loyalty and repeat visits that most fitness chains can only dream of.
The Trustpilot score of 4.7/5 with 654 reviews reveals something deeper than surface-level satisfaction. In the fitness industry, where complaints about hidden fees and cancellation nightmares are legendary, maintaining this rating at scale is a product and operations feat. It's not just about having 538 employees—it's about deploying them effectively across facilities to deliver consistent experiences.
- Backlink profile of 29,516 domains suggests strong local SEO and partnerships
- Regional director structure indicates disciplined geographic expansion
- High direct traffic (25%) shows brand recall beyond search dependency
- Cancellation search volume is proportionally low—sign of strong retention
The Unsexy Billion-Dollar Formula
City Fitness proves that in fitness, operational excellence beats brand hype every time. Their secret isn't innovation—it's execution at scale.
How much traffic does Cityfitness get?
Traffic & Engagement
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Search Traffic
Top Organic Keywords
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5 keywordsWhat is Cityfitness's revenue?
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What do customers think of Cityfitness?
CityFitness
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Reviews (20)
Fair pricing for gym equipment and…
Fair pricing for gym equipment and service. Been here for one year now. Good locations, but not enough parking spaces.
simplicity ferrymead
Love simplicity ferrymead and makes my fitness journey more enjoyable. Please bring back the booking system for reformer as it was really helpful! 🙏
Always clean and lots of equipment…
Always clean and lots of equipment available
Thanks so much😊
Samantha and Connor are great staff and…
Samantha and Connor are great staff and traner
Thank you so much for your kind feedback!
1,500+ sessions over 6 years
Going to CityFitness Wairau and Albany. Great people, great atmosphere, the best gym all around.
Thank you for taking the time to leave such a great review. Your feedback means a lot!
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About cityfitness.co.nz
Company Overview
Traffic & Audience
cityfitness.co.nz receives approximately 285.8K monthly visitors and ranks #126,437 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 3:25 on the site.
The majority of cityfitness.co.nz's traffic comes from undefined, undefined, .
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This page provides publicly available information about cityfitness.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cityfitness.co.nz directly at https://cityfitness.co.nz.