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CityJet: The Invisible Airline Powerhouse
How a 1.7-star rated company with $280M revenue dominates European aviation
CityJet is Europe's leading provider of regional jet wet lease services. They don't sell tickets to consumers, yet they move millions of passengers annually. This is the story of an invisible infrastructure giant that airlines can't live without.
"In aviation, being invisible to consumers is a feature, not a bug. CityJet proves that B2B infrastructure beats B2C brand building every time."
The ACMI Power Play
CityJet operates in the shadows of European aviation as an ACMI (Aircraft, Crew, Maintenance, Insurance) provider. They don't compete with Ryanair or EasyJet—they enable them. When airlines need capacity, CityJet provides the metal, pilots, and maintenance. It's a capital-intensive, high-margin business that requires deep operational expertise. Their 814 employees manage a fleet that keeps Europe's regional routes flying.
The Trustpilot Paradox
Here's the fascinating contradiction: CityJet scores a dismal 1.7/5 on Trustpilot with 18 reviews, yet generates $280M in revenue. This isn't a failure—it's proof that B2B customer satisfaction operates on different metrics than B2C. Airlines don't leave reviews on Trustpilot; they sign multi-year wet lease contracts. The 1.7 rating likely comes from confused consumers who booked flights on CityJet-branded services, missing the point entirely. The real customers (airline procurement teams) care about on-time performance and cost per flight hour, not user experience.
The tech stack reveals a modern, scalable operation: Tailwind CSS and Bootstrap for rapid UI development, Vite for build optimization, and Google Analytics/Tag Manager for tracking B2B conversion funnels. The presence of reCAPTCHA suggests they're protecting high-value contact forms from competitors and bots—a smart move when each lead could be worth six figures.
- Traffic split shows 47% organic search vs 34% direct—healthy for a B2B player, suggesting strong brand recall among airline decision-makers
- Keyword strategy targets operational terms like 'Mitsubishi CRJ-900LR' (1,400 monthly searches) rather than consumer travel queries
- Leadership team includes three First Officers listed publicly—unusual transparency for an airline operator
- LinkedIn presence (only social profile) indicates focus on talent acquisition and B2B networking over consumer marketing
The Infrastructure Playbook
CityJet wins by being indispensable to airlines, not by being loved by consumers. For founders: sometimes the best market position is invisible.
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CityJet
Europe's leading provider of regional jet wet lease services offering Aircraft, Crew, Maintenance and Insurance (ACMI) leases to European airlines.
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Reviews (17)
What a great service
Just came back to London City airport from Paris Orly, and i must say that the service received from the airline was fantastic from statrt to finish, the flight was delayed for 30 minutes but were kept informed of this, the flight attendants were much more attentive and courteous than any airline i have travelled with before, and i will not hesitate to book and fly with Cityjet again. Thank you Mandy
Uncomfortable flight.
Booked a KLM ticket which flight was carried out by Cityjet. Average experience, cannot give more than two stars because of the limited space a passenger has on these flights (flew with them from AMS-PRG with an Embraer). To feel the hairy arms of the person sitting next to you is not the most pleasant experience I had. Will not book a ticket from them and I will pay attention not to book a flight with KLM which is carried out by this company again. Service on board was alright, with a sandwich and a cup of coffee on behalf of KLM. Have to be careful though not to spill the coffee over yourself or other passengers.
They were late on both legs of my return journey to Dublin.
They were late on both legs of my return journey to Dublin. British Airways managed the same journey at the same time on time.
No sense of responsibility, or the meaning of customer retention
Standard 'outside of our control' reply to my flight delay complaint. Not answering my queries, but replying with 'copy & paste' type of standardized letter. This reflects poor Customer Service and the company clearly has no strategy for customer retention. Was told to contact my travel insurance, but then they don't even issue official letter to confirm the exact hours of the delay. My last email was ignored, will try again. But from now on any Dublin - London City flight I will book with BA. The above is in reference to a flight delay from LCY to DUB, where first we were delayed and then bused (1 hour journey) to London Southend to board the flight. Instead of being back in Dublin at around 8pm we got there after midnight. What annoys me is that I can accept delays because of technical issue, but being told by ground handling staff that we should complete a form for compensation and that get fobbed off by City Jet Customer Service is unacceptable.
Cancellation, delays, dirt and delayed trolley
A short return trip from Copenhagen to Amsterdam to London City turned out to take 8 hours due to 50 mins delay in Amsterdam, then cancellation, rebooking along many other passengers took an hour, then on another plane that was delayed 1½ hours. While these things happen now and then, I was astonished by the rather rude/lack of service and information from staff. When going back my cabin trolley was marked for going into the cargo hold and I was advised to get it at the bagage claim, even though I was only going to be in transit for one hour. With the usual delay of 40 mins, there was no way I could get my trolley and I didn't get it until next day, which was rather unfortunate as the cabin trolley obviously holds items that you don't want to loose for too long such as my overcoat. I am a frequent traveller and must say this has been the worst experience ever on such a short flight. Besides, the cabin was filthy - the pouch with security info looked like somebody had puked on it, really gross....
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About cityjet.com
Europe's leading provider of regional jet wet lease services offering Aircraft, Crew, Maintenance and Insurance (ACMI) leases to European airlines.
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Technology Stack
cityjet.com uses 11 technologies across their website including HSTS, reCAPTCHA, Cookiebot, Google Tag Manager, Google Analytics, and more.
Security
HSTS, reCAPTCHA
Privacy & Consent
Cookiebot
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
cityjet.com receives approximately 14.4K monthly visitors and ranks #1,787,710 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:15 on the site.
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This page provides publicly available information about cityjet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cityjet.com directly at https://cityjet.com.