citymd.com
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CityMD: The Digital Front Door to Urgent Care
How a $922M urgent care giant built a 300K monthly visit digital hub
While most healthcare providers treat their website as a static brochure, CityMD has transformed citymd.com into a critical patient acquisition engine. This isn't just a directory—it's a high-conversion funnel capturing the urgent care market's most valuable search traffic.
"CityMD isn't just treating patients—they're dominating the search results for 'urgent care near me' with 192,000 monthly searches."
The Search Monopoly Strategy
CityMD's SEO playbook is ruthlessly effective. They capture 21,350 monthly searches for their brand name alone, plus 192,360 for 'urgent care near me'—a phrase they rank for across New York and New Jersey. Their secret weapon? Hyper-localized keyword targeting. Notice how they rank for 'urgent care on 146th street and broadway in manhattan' (1,330 monthly searches). This isn't accidental—it's surgical precision in local SEO that turns generic searches into booked appointments.
The Trust Paradox
Here's the contradiction that defines CityMD's digital presence: 311,000 monthly visitors, yet a 2.1/5 Trustpilot rating from just 40 reviews. The data reveals a critical insight—CityMD's website converts exceptionally well despite mediocre reputation scores. This suggests their digital experience (fast location finder, clear pricing, online check-in) outweighs service quality concerns for urgent care seekers. For founders: sometimes perfect UX beats perfect reviews.
The technology stack tells a story of modern digital health infrastructure. CityMD runs on Drupal with Bootstrap for responsive design, but the real magic is in their analytics layer. Google Analytics and Tag Manager feed into Datadog RUM, creating a real-time feedback loop on user behavior. This isn't just a website—it's a data collection platform that optimizes for conversion at every touchpoint. The Osano privacy compliance tool suggests they're navigating the complex healthcare data landscape with care.
- Traffic dominance: 90% of visitors come from undefined (likely US domestic), with only 1.4% international exposure
- Direct traffic strength: 31% direct navigation indicates strong brand recognition and repeat usage
- Careers as a funnel: 'citymd careers' generates 1,860 monthly searches, turning job seekers into brand ambassadors
The Digital Health Blueprint
CityMD proves that in healthcare, the winner isn't always the best provider—it's the best at being found when patients are desperate for care.
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5 keywordsHow is Citymd's SEO?
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Home | CityMD
CityMD is the largest provider of urgent cares in New York and New Jersey, with numerous locations. Find a CityMD location near you
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Reviews (20)
The City MD located on 1931 Turnbull…
The City MD located on 1931 Turnbull Ave. was awesome. They were very helpful, knowledgeable and time efficient. Jada the assistant was amazing, courteous and very attentive as welll as the the nurse practitioner Miss Lopez. MissLopez was very knowledgeable and efficient. My first time there, I would definitely go back again. I highly recommend this doctors office.
Great care at City MD, Lynbrook...
Last week I had to get xRays at City MD in Lynbrook. There was no wait, the staff was attentive and pleasant. Dr Wong was wonderful, caring and an outstanding health care professional. If this is the future of health care, our country will be the better for it.
Tavion green and P.A Lucke
Tavion green and P.A lucke Was awesome I came in not feeling the greatest they asked all the right questions they address all my needs they even asked me like being that I had to be put on antibiotic you know does it causes me to get yeast infections with this which is very rare for male doctors to even ask so the fact that they even ask those questions was like a plus for me they were awesome they were great I give my experience five stars because it was a five star the fact that they were both males and asking me about you know my female parts and the fact that if I take my medication is it going to cause me to get infections was definitely a question for me you know not female doctors don't ask those questions and every time I take antibiotic I get a yeast infection so the fact that they even know that was a plus I hope that they keep up the great work and I would come back if I need to just off of that experience alone
The Citymd locate 47-16 Greenpoint Ave…
The Citymd locate 47-16 Greenpoint Ave Sunnyside NY 11104 has always provided the utmost customer service very friendly and family oriented staff under overwhelming flow of sick patients on a daily basis during my frequent visits from the front desk triage to the doctors along with all the staff on site. I’m grateful they’re always have been the best medical care I’ve received during my moments in need of medical care in a quick timely manner!!
CityMD on 5th Ave in Park Slope used to…
CityMD on 5th Ave in Park Slope used to be AMAZING. Far better than a regular visit to a PC. Knowledgeable and experienced doctors with incredible bedside manner. But in the last year (I have been twice) and both experiences have been subpar (at best) and a far cry from previous visits. Not sure what changed here. Really disappointing - I sadly won't go back.
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About citymd.com
CityMD is the largest provider of urgent cares in New York and New Jersey, with numerous locations. Find a CityMD location near you
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Technology Stack
citymd.com uses 7 technologies across their website including Drupal, Osano, Datadog RUM, Google Tag Manager, and more.
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Drupal
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Osano
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Datadog RUM, Google Tag Manager, Google Analytics
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Bootstrap
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jQuery
Traffic & Audience
citymd.com receives approximately 311.0K monthly visitors and ranks #168,173 globally. The website has a bounce rate of 63% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:11 on the site.
The majority of citymd.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about citymd.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit citymd.com directly at https://citymd.com.