cjrw.com
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CJRW: The Regional Powerhouse That Plays It Safe
A $24M Arkansas-based agency with a 97-person team, thriving on local dominance but facing a digital ceiling.
In a world of global ad agencies, CJRW is a fascinating anomaly: a 97-person, $24.3M revenue firm based in Arkansas that dominates local search but remains virtually invisible globally. It's a case study in regional saturation versus digital ambition.
"CJRW isn't trying to be a global player; they've built a fortress in the Arkansas market, capturing 47% direct traffic from a loyal local base."
The Regional Fortress
CJRW's business model is a masterclass in local market dominance. With 47% direct traffic and keywords like 'oaklawn racing casino resort' and 'arkansas tourism' dominating their search profile, they've effectively cornered the regional marketing landscape. Their 97 employees generate $24.3M in revenue—roughly $250k per employee—indicating a high-value, specialized service offering that local businesses can't get from generic agencies.
The Digital Growth Ceiling
Despite strong local performance, CJRW's digital footprint reveals a growth plateau. With only 2,517 monthly visits and a global rank of #6,022,206, they're invisible outside their immediate sphere. The 32% organic search traffic suggests they're not investing heavily in content or SEO to expand beyond Arkansas, while the complete lack of international traffic indicates a deliberate (or limiting) regional focus.
The agency's tech stack—Tailwind CSS, Bootstrap, PWA, and standard analytics tools—shows they're modern enough to compete locally but not aggressively innovating. Their social presence (Twitter, Facebook, LinkedIn, Instagram) is active but lacks the viral reach of national competitors. The absence of structured data and minimal organic keywords further suggests they're not optimizing for discovery beyond their established client base.
- Dominated by local keywords (Arkansas tourism, regional casinos)
- High direct traffic (47%) indicates strong brand recognition locally
- Minimal organic growth strategy (only 32% organic search traffic)
- No international presence (100% US traffic)
- Revenue per employee ($250k) suggests premium, specialized services
The Regional Champion's Dilemma
CJRW has mastered the Arkansas market but faces the classic scaling challenge: can a regional powerhouse transition to national relevance, or will it remain a big fish in a small pond?
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cjrw.com uses 10 technologies across their website including Adobe Fonts, PHP, jsDelivr, and more.
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Adobe Fonts
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PHP
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jsDelivr
Advertising
Facebook Pixel
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Twitter Cards, PWA
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cjrw.com receives approximately 2.5K monthly visitors and ranks #6,022,206 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:39 on the site.
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