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The AI Sales Assistant That Kills Note-Taking
How Claap is turning 227K monthly visits into a $2.6M revenue machine by automating sales workflows
In a market saturated with CRM plugins and recording tools, Claap is making a bold bet: the future of sales isn't about better note-taking—it's about eliminating it entirely. With 227K monthly visits and a focused AI-first approach, this 26-person team is proving that vertical AI can dominate a niche faster than any legacy player.
"They're not competing with Zoom or Loom—they're making them obsolete by owning the workflow layer."
The Traffic Playbook
Claap's 46% direct traffic is a founder's dream—it signals strong brand recall and product stickiness. Their top keywords reveal a clever SEO strategy: they're not just chasing 'AI sales assistant' but intercepting high-volume searches for 'Notion login' and 'Slack login.' This suggests they're positioning themselves as an essential daily tool, not just another SaaS subscription. The 44% organic traffic shows they're building sustainable demand, not just burning ad dollars.
The Product-Market Fit Engine
With 227K monthly visits and just 26 employees, Claap achieves a remarkable $100K+ revenue per employee. Their 3.2/5 Trustpilot rating from a single review tells an interesting story: early adopters are vocal, but the company hasn't yet scaled social proof. This is typical for a company in the growth phase—product-market fit is established (hence the revenue), but they're still optimizing for scale rather than reputation management.
What's particularly telling is Claap's tech stack: jQuery and Bootstrap alongside modern tools like Vite and Tailwind CSS. This suggests a pragmatic approach—they're not rebuilding everything from scratch, but they're also not afraid to mix legacy with cutting-edge. The presence of PWA (Progressive Web App) support indicates they're prioritizing accessibility and mobile-first workflows, crucial for salespeople who live on their phones between meetings.
- They're not a recording tool—they're an automation layer that happens to use recording
- 46% direct traffic proves they've become a daily habit, not a weekly check-in
- Their keyword strategy targets workflow pain points, not just feature searches
- The 26-person team size suggests they're still in 'founder-led sales' mode
The Winner-Takes-All Play
Claap is building the operating system for sales calls. Not the recording layer—the intelligence layer. And with 227K monthly visitors already buying in, they might just own it.
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Claap - Your AI Sales Assistant
Let your Sales team close more deals with Claap - AI Sales Assistant that automates accurate deal notes, CRM updates, 1-click follow-up emails, and provides unrivaled insights from customer interactions.
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Reviews (1)
Wanted to convert an audio recording to…
Wanted to convert an audio recording to text, the very service that CLAAP offers. I completed the forms with my private data, received an e-mail from them, which doesn't allow you to reply to them. After completing my data and logging in. There is no option to send an audio recording to them. At best it was incompetence. All disappointing
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About claap.io
Let your Sales team close more deals with Claap - AI Sales Assistant that automates accurate deal notes, CRM updates, 1-click follow-up emails, and provides unrivaled insights from customer interactions.
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Technology Stack
claap.io uses 18 technologies across their website including HSTS, Webflow, jsDelivr, and more.
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Traffic & Audience
claap.io receives approximately 227.1K monthly visitors and ranks #187,455 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:41 on the site.
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