claimplusonline.com
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The Invisible Veteran of Insurance Claims
A $11.7M revenue machine operating in the shadows of the insurance industry
In an industry obsessed with digital disruption, claimplusonline.com has quietly built a $11.7M revenue business doing one thing for nearly 50 years: valuing contents after disasters. They don't chase traffic—they handle claims. This is a masterclass in B2B niche dominance.
"They're not selling software—they're selling certainty. In insurance, that's the only currency that matters."
The Invisible Infrastructure
Michael Kirby, their Client Support Specialist, is likely the only public face of this operation. With 59 employees generating $11.7M, that's $198K revenue per employee—exceptional efficiency for a service business. This isn't a scaling startup; it's a precision instrument. They don't need traffic because insurance carriers and adjusters already know where to find them. Their domain authority isn't built on backlinks—it's built on decades of trust in an industry where reputation is everything.
The Anti-Growth Strategy
While competitors chase SEO rankings for 'claim company' (590 monthly searches), claimplusonline.com has zero tracked traffic. This isn't failure—it's strategy. They're likely listed in insurance carrier vendor portals, referenced in adjuster training manuals, and called directly. Their growth isn't measured in website visits, but in claims processed and carrier partnerships. The 1976 founding date tells the story: they survived the digital revolution by being essential, not visible.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, Vite—no fancy frameworks, just functional tools that work. This isn't a product team chasing the latest JavaScript trend; it's a service business that needs a reliable portal for adjusters to upload contents lists and get replacement cost valuations. The absence of modern analytics and tracking tools suggests they're not optimizing for conversion funnels—they're optimizing for accuracy and speed in claims processing.
- 50-year operational history in a trust-based industry
- Exceptional revenue-per-employee ratio ($198K)
- Zero reliance on digital marketing or SEO
- Specialized service: contents valuation, not general claims
- Likely operates through carrier partnerships, not direct consumer sales
The Unsexy Billion-Dollar Opportunity
While everyone chases insurtech disruption, claimplusonline.com proves that boring, specialized services in regulated industries can build enduring, profitable businesses without ever needing a Series A.
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Claimplus Solutions and Services assist Property Insurance Professionals, Carriers and Policyholders.
Providing Contents Valuation and Loss Site Services since 1976. Get accurate Replacement Cost Values and complete Contents Lists.
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About claimplusonline.com
Providing Contents Valuation and Loss Site Services since 1976. Get accurate Replacement Cost Values and complete Contents Lists.
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Technology Stack
claimplusonline.com uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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claimplusonline.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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