clapingo.com
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Clapingo: The ₹99 English Tutor
How a 224-person team built a $31M revenue engine in India's crowded EdTech space.
In a market saturated with billion-dollar giants, Clapingo has carved out a lucrative niche by ignoring the noise. They aren't trying to teach the world to code; they are obsessively focused on helping India speak fluent English, one 1-on-1 session at a time.
"Clapingo proves that in EdTech, depth beats breadth. They aren't building a university; they are building a utility."
The Unit Economics of Fluency
With a team of just 224 people generating $31.4M in revenue, Clapingo achieves a staggering $140k revenue per employee. This efficiency suggests a highly optimized sales and operations machine. Unlike mass-market platforms burning cash on acquisition, Clapingo relies heavily on organic search (62%) and direct traffic (30%), keeping their CAC low while maintaining premium pricing power.
The SEO Moat
While competitors fight for generic terms, Clapingo captures intent with surgical precision. Ranking for 'clapingo subscription plan' and 'clapingo monthly fees' indicates they are winning the consideration phase. Their traffic share is dominated by undefined regions (likely India), but the strategy is clear: own the brand, then own the specific pain points of the user journey.
The product strategy is deceptively simple: 1-on-1 classes with certified tutors, flexible timing, and a low-barrier trial at ₹99. This isn't a complex AI-driven platform; it's a human service delivered efficiently at scale. The tech stack—Tailwind CSS, PWA, Google Analytics—suggests a focus on speed and accessibility rather than feature bloat.
- Hyper-focused niche: Spoken English for the Indian market.
- High-trust signals: 4/5 Trustpilot rating (albeit with low volume).
- Lean operations: High revenue-to-employee ratio.
- Social proof: Active presence across Twitter, FB, LinkedIn, and Instagram.
The Verdict: A Bootstrapped Mindset in a VC World
Clapingo represents the 'Quiet Giant' of Indian EdTech—profitable, focused, and scaling without the noise.
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Online Spoken English Classes | 1-on-1 by Clapingo
Achieve English proficiency with 1-on-1 online spoken English classes. Certified tutors, flexible timing. Book a trial for ₹99!
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Reviews (7)
Awesome experience loved the workshop…
Awesome experience loved the workshop thanks for sharing this
BEST AI Workshop
Best AI course ever.best workshop.first i thought I will learn on YouTube how to use AI but when I tried to use on the tools, it was not happening.so when she showed how to use the tools in the workshop session it was great.I immediately tried to use & it worked.
I came across this ad on Instagram and…
I came across this ad on Instagram and I thought in 9 rupees no harm. I didn't know she will cover so many things. So good. Ritika made it easy and she also answered my questions. Very nice.
Never thought I'd enjoy learning about…
Never thought I'd enjoy learning about AI this much. Ritika kept it simple, engaging and super practical.
I joined Ritika's Ai mastery workshop…
I joined Ritika's Ai mastery workshop purely out of curiosity, not knowing what to expect. But within 10 minutes, I was hooked. She explained complex Ai concepts in such simple, relatable language that even as a complete beginner, I could follow along easily. The live demos were very good. Made it very very to understand. I've already started using her prompt techniques in my work, and the difference is unbelievable. I even signed up for her advanced course the same day because I didn't want to stop learning.
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About clapingo.com
Achieve English proficiency with 1-on-1 online spoken English classes. Certified tutors, flexible timing. Book a trial for ₹99!
Company Overview
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Technology Stack
clapingo.com uses 17 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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YouTube Embed
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Font Awesome, Google Fonts
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Traffic & Audience
clapingo.com receives approximately 89.8K monthly visitors and ranks #345,183 globally. The website has a bounce rate of 32% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 5:22 on the site.
The majority of clapingo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about clapingo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit clapingo.com directly at https://clapingo.com.