clarehouse.org
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Clarehouse: The Unprofitable Hospice
A $6.7M revenue, 31-employee nonprofit serving dying people in Tulsa
In an industry obsessed with margins and growth, Clarehouse.org operates on a different metric entirely: dignity. With just 31 employees and $6.7M in revenue, this Tulsa-based nonprofit has carved out a unique space in the healthcare ecosystem by refusing to be a hospital.
"Clarehouse isn't competing for market share—they're competing for impact in the most difficult moments of human existence."
The Human Algorithm
While hospice chains scale with private equity backing, Clarehouse remains stubbornly local. Their 31-person team isn't optimizing for acquisition costs—they're optimizing for bedside presence. The 67% organic search traffic suggests people aren't finding them through paid ads, but through community reputation and genuine need. Their top keyword? 'Betsy Cummings, Harrison, ME'—a search that reveals more about their hyper-local, personal touch than any marketing campaign could.
The Anti-Growth Strategy
Clarehouse's tech stack tells a story of intentional simplicity: Gatsby for static speed, Netlify for deployment, Prismic for content management. No complex CRM, no aggressive conversion funnels. The 4,142 monthly visits aren't a vanity metric—they're likely patients, families, and volunteers seeking information during one of life's most vulnerable moments. Their 17% direct traffic indicates strong brand recall in their community.
The most revealing data point is their keyword strategy—or lack thereof. While competitors chase 'hospice near me' and 'palliative care,' Clarehouse ranks for 'hospice volunteering near me' and 'nursing school grants.' This isn't accidental positioning; it's a mission-driven filter that attracts caregivers and students rather than pure patients, creating a volunteer ecosystem that sustains their model.
- 31-person team delivering $6.7M in revenue = $216K per employee
- 67% organic traffic suggests strong community trust, not paid acquisition
- Top keywords reveal volunteer/student focus, not patient acquisition
- Tech stack prioritizes speed and simplicity over complex features
- Social presence (YouTube, Facebook, Instagram) used for community building, not conversion
The Unscalable Advantage
Clarehouse proves that in healthcare, sometimes the most impactful models are the ones that refuse to scale.
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About clarehouse.org
Clarehouse
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Technology Stack
clarehouse.org uses 10 technologies across their website including HSTS, Prismic, Netlify, and more.
Security
HSTS
CMS
Prismic
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Netlify
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Calendly
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Google Analytics
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Traffic & Audience
clarehouse.org receives approximately 4.1K monthly visitors and ranks #4,370,367 globally. The website has a bounce rate of 59% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
The majority of clarehouse.org's traffic comes from .
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