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Clarify360: The Anti-Consultancy
A 13-person team doing $1.6M revenue by cutting through tech stack chaos
In a market saturated with biased vendors and overpriced consultants, Clarify360 claims to offer the impossible: objective technology sourcing across cloud, security, and collaboration. With just 13 employees generating $1.6M in revenue, they're not building software—they're arbitraging clarity itself.
"They're not selling software—they're selling the absence of bad decisions."
The Boutique Problem
Clarify360 operates in the messy middle between DIY procurement and enterprise consultancy. Their 13-person team includes 5 VP-level executives, suggesting a high-touch, senior-heavy model. At $123k revenue per employee, they're either underpriced or severely under-scaling. The real question: can a boutique consultancy survive when AI is commoditizing vendor recommendations?
The Zero-Traffic Paradox
Zero monthly visits and no organic keywords for a company claiming to navigate 'clouded markets' is a glaring red flag. Either they're ghostwriting for clients (unlikely) or their acquisition is entirely referral-based. For a tech analyst, this signals either a brilliant word-of-mouth machine or a dead pipeline. There's no middle ground.
The leadership team reads like a who's-who of mid-market tech operators: Kelly Ratcliff (CEO), Michael Jordan (VP SaaS), Lauren Pennella (VP Channel), Jo Peterson (VP Cloud & Security), and Teresa Tolins Hamburg (EVP Ops). Five senior leaders for 13 employees suggests either a) extreme specialization or b) a team built for a much larger scale that hasn't materialized.
- Stack arbitrage across 5 verticals (cloud, connectivity, collaboration, cybersecurity, software)
- Vendor-neutral positioning as their core differentiator
- Heavy executive team with deep channel partnerships
- Zero digital footprint despite 'digital transformation' positioning
The Verdict: Buy or Build?
Clarify360 is a profitable lifestyle business, not a venture-scale opportunity. For founders: this is a playbook on how to monetize expertise without building tech. For investors: it's a dead end unless they productize their process. For product people: watch this space—if they crack automation, incumbents should worry.
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Clarify360 | Clarity in a Clouded Market
We help design, source and manage technology stacks across cloud, connectivity, collaboration, cybersecurity and software — without vendor bias
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About clarify360.com
We help design, source and manage technology stacks across cloud, connectivity, collaboration, cybersecurity and software — without vendor bias
Company Overview
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Technology Stack
clarify360.com uses 15 technologies across their website including Font Awesome, Google Fonts, Laravel, PHP, and more.
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Font Awesome, Google Fonts
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Laravel
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PHP
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Squarespace, WordPress
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Cloudflare
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OpenCart, Shopware, Magento
Traffic & Audience
clarify360.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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