claritum.com
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Claritum: The $1.6M Niche Play
Solving the invisible problem of tail spend with surgical precision
Most B2B companies bleed millions in unmanaged 'tail spend'—the fragmented, low-value purchases that slip through procurement's cracks. Claritum isn't chasing the Fortune 500; they're building a $1.6M revenue business by owning this specific, unglamorous problem for service providers.
"They aren't building a platform for giants—they're building a tool for the overlooked middle market that actually has the spend problem."
The Invisible Customer
Claritum's traffic profile reveals a classic B2B niche: 1,381 monthly visits with 46% coming from organic search. This isn't mass-market; it's targeted. The 31% direct traffic suggests a small but loyal user base that returns to the platform. With only 18 employees and $1.6M in revenue, they're generating $88k per employee—a solid efficiency metric for a specialized B2B SaaS player.
The Stealth Growth Model
Their keyword strategy is telling: 'visibility' (18,180 monthly volume) is their top keyword. They're not competing for 'procurement software'—they're owning the language of their specific pain point. This is a classic playbook: dominate a semantic niche before expanding. The undefined country data (100%) suggests they might be UK-based or using geolocation masking, but the strategy is clear: solve one problem deeply.
The tech stack tells a story of pragmatic engineering. jQuery, Bootstrap, and Tailwind CSS suggest a team focused on delivering functionality over flash. No fancy React or Vue here—just reliable, maintainable tools. The 18 technologies detected point to a lean, focused stack that prioritizes shipping over architectural purity. This is a team that ships.
- Owns the 'visibility' semantic cluster (18K+ monthly searches)
- 88K revenue per employee—efficient for a 18-person team
- 46% organic traffic shows strong SEO foundation
- Niche focus: service providers and organizations with tail spend
The Unsexy Billion-Dollar Problem
Claritum proves that in B2B SaaS, solving a specific, painful problem for a focused segment beats chasing the enterprise market every time.
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Home - Claritum
Tail Spend and Marketing Spend Management Software for Service Providers and organisations. Take control and gain visibility of your spend!
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About claritum.com
Tail Spend and Marketing Spend Management Software for Service Providers and organisations. Take control and gain visibility of your spend!
Company Overview
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Technology Stack
claritum.com uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
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Zendesk
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WooCommerce
Traffic & Audience
claritum.com receives approximately 1.4K monthly visitors and ranks #5,186,137 globally. The website has a bounce rate of 11% with visitors viewing an average of 15.5 pages per visit. Users spend an average of 17:44 on the site.
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