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Claroty: The $250M Bet on Securing Industrial Chaos
How a cybersecurity startup is protecting the world's most critical infrastructure from digital threats
While most cybersecurity firms chase cloud vulnerabilities, Claroty is doing something far more dangerous: securing the internet of things that control physical infrastructure. With $740M in funding and a $250M revenue run rate, they're betting that the world's factories, power grids, and hospitals need specialized protection that traditional IT security can't provide.
"Claroty isn't just selling software—they're selling insurance for industrial operations in a world where cyber-physical attacks are no longer theoretical."
The XIoT Problem
Traditional IT security assumes you know every device on your network. Industrial systems are the opposite: legacy equipment running on 1990s protocols, unpatchable machines controlling production lines, and medical devices that can't be taken offline. Claroty's platform doesn't just scan—it maps every unknown device, reverse-engineers proprietary protocols, and identifies vulnerabilities without disrupting operations. This is why they win healthcare awards five years running: they understand that a hospital can't 'reboot' an MRI machine during surgery.
The Traffic Story
With 103,075 monthly visits, Claroty's traffic profile reveals their enterprise focus. The 46% organic search rate shows strong brand recognition—people are actively looking for them. The 40% direct traffic is even more telling: it means CISOs and engineers are bookmarking their portal, returning to the platform daily. This isn't a viral consumer app; it's infrastructure software that becomes mission-critical once deployed. The top keywords aren't generic—they're hyper-specific: 'pharma/bio tech claroty', 'electric utilities blog', 'AWS manufacturing competency'. This is the language of regulated industries with compliance mandates, not casual researchers.
The company's leadership team reveals their DNA: CEO Yaniv Vardi comes from industrial tech, not cybersecurity. This matters. Most OT security firms are IT security companies trying to branch out. Claroty is built from the factory floor up. Their $740M in funding isn't just for R&D—it's for the decade-long sales cycles required to get industrial giants to trust a startup with their crown jewels. The 816 employees aren't just engineers; they're embedded in manufacturing plants, hospitals, and utility companies for months-long deployments.
- Gartner Leader status validates their enterprise playbook
- 5-year KLAS win streak in healthcare proves sticky, regulated-market fit
- AWS Manufacturing Competency shows cloud-native integration strategy
- 46% organic traffic indicates strong brand in niche B2B market
The Industrial Fortress Playbook
Claroty isn't chasing SaaS valuations—they're building the security layer for the world's physical infrastructure, one legacy protocol at a time. In a world where a ransomware attack can shut down a hospital or power plant, they're the company that makes the impossible possible: securing the unsecurable.
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Secure Your Cyber-Physical Systems Across the XIoT | Claroty
Protect cyber-physical systems, reduce risks to your business, and increase operational efficiency with Claroty.
Secure Your Cyber-Physical Systems Across the XIoT
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About claroty.com
Protect cyber-physical systems, reduce risks to your business, and increase operational efficiency with Claroty.
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claroty.com uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, Sentry, and more.
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claroty.com receives approximately 103.1K monthly visitors and ranks #331,757 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:19 on the site.
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