9:41
classcraft.com
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classcraft.com

6 technologies
VerifiedVisit921/mo$1M126 Tech4 Leads
Deep Dive

Classcraft: The Gamification Giant Stuck in Neutral

A $1.2M revenue company with massive SEO authority but a confusing identity crisis

Classcraft.com is a fascinating case study in brand evolution gone wrong. Once a pure-play gamification platform for classrooms, the domain now appears to be parked on a generic 'SearchHounds' content farm about investment fundamentals—a strategic pivot that raises more questions than answers.

34,796
backlinks (SEO gold)
7,290
monthly brand searches
$1.2M
annual revenue
12
employees

"They've built a backlink empire worth six figures, but they're ranking for investment advice instead of edtech innovation."

The SEO Asset Paradox

With 34,796 backlinks and 7,290 monthly searches for 'classcraft,' the domain possesses incredible SEO equity. Yet the current content strategy appears to be arbitrage—parking the domain on generic finance content to capture ad revenue rather than leveraging the brand equity in education technology. This is either a temporary holding pattern or a massive misallocation of assets.

The Identity Crisis

The leadership team (Devin Young, Michele Shively, etc.) built a company serving educators with gamified learning. Now the domain promotes 'Investment Fundamentals: A Beginner's Guide to Building Wealth.' This dissonance suggests either a complete pivot, a domain sale in progress, or a sophisticated SEO play that's misfiring. For a company with only 12 employees and $1.2M revenue, this fragmentation is dangerous.

The tech stack (Tailwind, Bootstrap, Astro) and the single Trustpilot review (3.2/5) paint a picture of a company that's either in transition or in trouble. The absence of structured data and the minimal social presence indicate a lack of modern digital strategy, which is ironic for a company that once positioned itself at the intersection of gaming and education.

  • 34K+ backlinks create massive SEO authority that's currently underutilized
  • 7K+ monthly brand searches show residual market recognition
  • 12-person team suggests lean operations but limited execution bandwidth
  • Revenue-to-employee ratio (~$100K/person) indicates either efficiency or stagnation
No clear product-market fit visible on current domain
Strong backlink profile for potential recovery
Brand equity being burned by irrelevant content
Residual brand search volume
Minimal social proof (1 Trustpilot review)
Experienced leadership team with edtech background
No structured data or modern SEO implementation
Lean cost structure

The Verdict: Asset Strip or Strategic Reset?

This looks like a company that's either given up or is about to surprise everyone. The backlink value alone could justify acquisition, but the current strategy suggests either a lack of vision or a quiet wind-down.

What tech stack does Classcraft use?

9 detected
Advertising1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics3
G
Google AdSense
G
Google APIs
G
Google Static

How much traffic does Classcraft get?

Traffic & Engagement

3.7K
Monthly Visits
-45.1%
2.2
Pages/Visit
1:05
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend-43%
6.5K
Oct 2025
Oct
6.8K
Nov 2025
Nov
3.7K
Dec 2025
Dec

Rankings

#3,441,470
Global Rank
#1,213,259
United States Rank
Distance Learning
Category

Backlinks & Authority

34.8K
Backlinks
4.6K
Ref. Domains
25
Authority Score
Low
Penalty Risk
Backlinks Trend-13%
40.0K
Jul 2025
Jul
39.0K
Aug 2025
Aug
37.8K
Sep 2025
Sep
36.7K
Oct 2025
Oct
34.5K
Nov 2025
Nov
34.8K
Dec 2025
Dec

Search Traffic

Organic
373

Where is Classcraft's audience located?

🇺🇸United States47.9%
🇹🇭Thailand14.1%
🇪🇨Ec5.5%
🇦🇺Australia5.3%
🇧🇷Brazil4.2%

Device Distribution

Desktop100.0%
Mobile0.0%

What keywords does Classcraft rank for?

1 keywords
1classcraft7.3K vol$3.21

How is Classcraft's SEO?

Meta Tags

title77 chars

Investment Fundamentals: A Beginner's Guide to Building Wealth | SearchHounds

description343 chars

Investing is one of the most powerful tools for building long-term wealth, yet many people find it intimidating or confusing. Understanding the fundamentals of investing doesn't require a finance degree – it requires knowing the basics of how different investments work and developing a strategy that aligns with your goals and risk tolerance.

languageEN

H1 Tags

h1SearchHounds
h1Investment Fundamentals: A Beginner's Guide to Building Wealth
h1searchhounds.com asks for your consent to use your personal data to:

What is Classcraft's revenue?

$1M
Annual Revenue
12
-37%
Employees
$96K
Revenue/Employee
Sherbrooke, CAN
Headquarters

Who works at Classcraft?

Loading leads...

What do customers think of Classcraft?

classcraft.com

classcraft.com

3.2
1 reviews

Categories

Private Tutor#undefinedEducational Institution#undefinedEducation Center#undefinedCareer and Education Provider#undefinedLife Coach#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Ronny PedersenVerified
9/7/2021
🇳🇴 Norway2 reviewsOrganicUnverified
Rip-off

Wait for new yearly subscription and still get charged even if you deleted your account. Total rip-off. Product is good, but customer support is bad.

Frequently Asked Questions about Classcraft

What is Classcraft's Revenue?
Classcraft generates approximately $1M in annual revenue. With 12 employees, that's $96,000 per employee.
What does Classcraft do?
Investing is one of the most powerful tools for building long-term wealth, yet many people find it intimidating or confusing. Understanding the fundamentals of investing doesn't require a finance degree – it requires knowing the basics of how different investments work and developing a strategy that aligns with your goals and risk tolerance.
How fast is Classcraft growing?
Classcraft has declined by 45.1% in the last 6 months according to traffic data. employee count has changed by -37% year over year.
How do people interact with Classcraft?
When visiting Classcraft, visitors view an average of 2.2 pages per visit, and spend around 1:05 on the site, and the bounce rate is 43.4%.
How do people find Classcraft?
3.4K people (90%) visit Classcraft directly. 373 (10%) find them through organic search.
Who uses Classcraft?
Classcraft's top market is United States with 1.8K visitors (47.9%). Thailand is 2nd with 526 (14.1%). Ecuador is 3rd with 206 (5.5%).
What technologies does Classcraft use?
Classcraft uses 6 technologies across their website including Fonts, Advertising, UI Libraries. Key technologies include Google Fonts, Google Ads, Ant Design.
Who are Classcraft's competitors?
Classcraft's main competitors include Premium. These companies operate in similar markets and compete for the same customer base.
What do customers think of Classcraft?
Classcraft has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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How to contact Classcraft?

What are Classcraft's key pages?

Export classcraft.com Data

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Raw JSON Data

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About classcraft.com

Investing is one of the most powerful tools for building long-term wealth, yet many people find it intimidating or confusing. Understanding the fundamentals of investing doesn't require a finance degree – it requires knowing the basics of how different investments work and developing a strategy that aligns with your goals and risk tolerance.

Company Overview

classcraft.com
Website
science_and_education
Industry
921
Monthly Visitors
6
Technologies
4+
Employees

classcraft.com Key Pages

Contact classcraft.com

Technology Stack

classcraft.com uses 6 technologies across their website including Google Fonts, Google Ads, Ant Design, and more.

Fonts

Google Fonts

Advertising

Google Ads

UI Libraries

Ant Design

CSS Frameworks

Bootstrap, Tailwind CSS

Frontend Frameworks

Astro

Traffic & Audience

921
Monthly Visits
34%
Bounce Rate
1.1
Pages/Visit
0:00
Avg. Duration

classcraft.com receives approximately 921 monthly visitors. The website has a bounce rate of 34% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is classcraft.com?
Investing is one of the most powerful tools for building long-term wealth, yet many people find it intimidating or confusing. Understanding the fundamentals of investing doesn't require a finance degree – it requires knowing the basics of how different investments work and developing a strategy that aligns with your goals and risk tolerance.
What technologies does classcraft.com use?
classcraft.com uses 6 technologies including Google Fonts, Google Ads. View the full tech stack analysis above.
How popular is classcraft.com?
classcraft.com receives approximately 921 monthly visitors.

Related Searches

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This page provides publicly available information about classcraft.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit classcraft.com directly at https://classcraft.com.