While the world obsesses over AI and consumer apps, a quiet war is being fought in hospital corridors against invisible killers. Cleanis isn't chasing trends; they are engineering solutions for the 1.7 million Americans who contract Healthcare-Associated Infections (HAIs) annually. This is the story of a surgical focus that turns a $4.9M revenue company into a critical line of defense.

"They aren't selling medical devices; they are selling peace of mind to nurses who spend their shifts managing the messiest human moments."

The traffic data tells a story of a brand that is known but not yet discovered. With only 2,041 monthly visits and a global rank of #7.5M, the surface area for growth is massive. The 'undefined' country listing suggests tracking quirks, but the 44% direct traffic indicates a strong word-of-mouth reputation among clinical staff. When a nurse searches for 'Cleanis' specifically, they are already converting. The opportunity lies in capturing the 60% of traffic currently slipping through the cracks of organic search.

• Surgical Precision: Dominating the 'emesis bag' keyword cluster rather than diluting focus on general medical supplies.
• Lean Operations: A 26-person team moving $4.9M in revenue, proving that focus beats scale in early-stage B2B healthcare.
• Nurse-First UX: Products designed for the bedside, not just the procurement department, driving satisfaction and retention.