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Cleanlogic: The Silent Giant of Sustainable Bath
How a $6.4M revenue brand dominates with accessibility and quiet efficiency
In a world obsessed with viral TikTok brands and flashy DTC launches, Cleanlogic quietly generates $6.4M in revenue with just 19 employees. They're not chasing trends—they're building a sustainable empire by making hygiene accessible to everyone, including the visually impaired.
"Cleanlogic proves that sustainable products don't need to shout—they just need to work and be accessible to everyone."
The Accessibility Advantage
Cleanlogic's secret weapon isn't just sustainability—it's universal design. By incorporating Braille on all packaging, they've tapped into an underserved market of 285M visually impaired people worldwide. This isn't a marketing gimmick; it's genuine inclusivity that builds brand loyalty and differentiates them in a crowded bath care space. Their 47% direct traffic suggests a highly loyal customer base that returns without needing SEO.
The Efficiency Playbook
With just 19 employees generating $6.4M in revenue, Cleanlogic achieves an impressive $336,842 revenue per employee—rivaling tech startups. Their tech stack (Tailwind CSS, Bootstrap, Swiper) is lean and performant, prioritizing user experience over complexity. The 26% organic traffic share shows they're not over-investing in paid acquisition, instead relying on brand recognition and direct searches for 'cleanlogic' (750 monthly volume).
The brand's leadership team—Isaac Shapiro (CEO), Kirk VanRoekel (CRO), and Karen Waters (VP Marketing)—has built a business that thrives on operational excellence rather than hype. Their top keywords reveal a focused strategy: 'cleanlogic organic exfoliating cloth' and 'cleanlogic exfoliating stretch cloth' show they own the product category, not just the brand name.
- Revenue per employee: $336,842 (exceptional for lifestyle brand)
- Direct traffic: 47% (indicates strong brand recall)
- Braille packaging: First-mover in accessible bath care
- Sustainable focus: Exfoliating towels and brushes with eco-materials
The Quiet Giant Strategy
Cleanlogic proves that sustainable, accessible brands can thrive without chasing trends. Their $6.4M revenue with 19 employees shows that operational efficiency and genuine mission beat marketing hype every time.
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Cleanlogic Body Care
A BETTER CLEAN FOR ALL: It’s our first priority at Cleanlogic. We offer high-quality bath brushes, exfoliating towels and other sustainable bath products that help rejuvenate your skin’s glow. We also incorporate braille on our packaging, making every product at Cleanlogic accessible to the visually impaired.
Cleanlogic Body Care
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About cleanlogic.com
A BETTER CLEAN FOR ALL: It’s our first priority at Cleanlogic. We offer high-quality bath brushes, exfoliating towels and other sustainable bath products that help rejuvenate your skin’s glow. We also incorporate braille on our packaging, making every product at Cleanlogic accessible to the visually impaired.
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Technology Stack
cleanlogic.com uses 23 technologies across their website including hCaptcha, HSTS, Sentry, jsDelivr, and more.
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Facebook Pixel
Traffic & Audience
cleanlogic.com receives approximately 10.3K monthly visitors and ranks #1,724,041 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:02 on the site.
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