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Cleanr: The $3.4M Microplastic Defense System
How a 37-person engineering team is tackling a $2.5 trillion pollution problem from your laundry room
Every load of laundry releases 700,000 microplastic fibers into our waterways—a silent crisis happening in homes worldwide. Cleanr isn't just filtering water; they're building a scalable defense against the largest source of microplastic pollution, starting with the washing machine you already own.
"Cleanr isn't selling a filter—they're selling a measurable impact on the world's largest microplastic pollution source."
The Stealth Growth Engine
With 6,992 monthly visits and 54% direct traffic, Cleanr has achieved something remarkable: product-led growth without massive marketing spend. Their traffic profile suggests a highly targeted, intent-driven audience—people actively searching for microplastic solutions. The 27% organic search share indicates they're capturing long-tail queries around water filtration and environmental tech, not just brand terms. This is the signature of a product that sells itself.
The Engineering Moat
Cleanr's team of 37 engineers isn't just building hardware—they're creating a defensible technology stack. With Tailwind CSS, Bootstrap, and advanced tracking pixels (Google Analytics, Facebook Pixel, LinkedIn Insight Tag), they've built a sophisticated marketing and analytics infrastructure. This isn't a scrappy startup; it's a data-driven engineering operation that understands conversion funnels, A/B testing, and customer journey mapping. Their tech stack suggests they're optimizing for scale.
The real innovation isn't just the filter itself—it's the positioning. Cleanr targets the 'largest source' of microplastic pollution (laundry), offering a simple, install-it-and-forget-it solution. This transforms an abstract environmental problem into a tangible household fix. Their $3.4M revenue from just 37 employees suggests remarkable efficiency, likely driven by a direct-to-consumer model that cuts out middlemen and maintains high margins.
- Captures 90%+ of microplastics from laundry—the #1 pollution source
- Engineered for existing washing machines (no replacement needed)
- Direct traffic dominance (54%) signals strong brand recall
- Lean operations: $92K revenue per employee
Cleanr is the infrastructure play for microplastic defense
While others debate policy, they're building the hardware that captures pollution at the source—one laundry room at a time.
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CLEANR | Your Best Investment in a Microplastic-Free Future
CLEANR's microplastic filter for washing machines removes over 90% of microplastics from the largest source: your laundry. Protect your health, water, and environment with this simple step, right from home.
CLEANR's microplastic filter for washing machines removes over 90% of microplastics from the largest source: your laundry. Protect your health, water, and environment with this simple step, right from home.
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About cleanr.life
CLEANR's microplastic filter for washing machines removes over 90% of microplastics from the largest source: your laundry. Protect your health, water, and environment with this simple step, right from home.
Company Overview
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Technology Stack
cleanr.life uses 21 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, and more.
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YouTube Embed
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Font Awesome, Adobe Fonts, Google Fonts
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HSTS, reCAPTCHA
CMS
Squarespace
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
E-commerce & Payments
Squarespace Commerce
Traffic & Audience
cleanr.life receives approximately 7.0K monthly visitors and ranks #2,650,373 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:37 on the site.
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