Every load of laundry releases 700,000 microplastic fibers into our waterways—a silent crisis happening in homes worldwide. Cleanr isn't just filtering water; they're building a scalable defense against the largest source of microplastic pollution, starting with the washing machine you already own.

"Cleanr isn't selling a filter—they're selling a measurable impact on the world's largest microplastic pollution source."

The real innovation isn't just the filter itself—it's the positioning. Cleanr targets the 'largest source' of microplastic pollution (laundry), offering a simple, install-it-and-forget-it solution. This transforms an abstract environmental problem into a tangible household fix. Their $3.4M revenue from just 37 employees suggests remarkable efficiency, likely driven by a direct-to-consumer model that cuts out middlemen and maintains high margins.

• Captures 90%+ of microplastics from laundry—the #1 pollution source
• Engineered for existing washing machines (no replacement needed)
• Direct traffic dominance (54%) signals strong brand recall
• Lean operations: $92K revenue per employee