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Clear Capital: The Data Engine Behind Real Estate
How a $100M valuation tech company quietly powers the mortgage industry
While Zillow and Redfin battle for consumer eyeballs, Clear Capital operates in the shadows, processing the data that decides whether you get your mortgage. They're not just an AVM provider; they're the infrastructure layer for real estate valuation.
"Clear Capital doesn't sell real estate data—they sell decision-ready property intelligence."
The Infrastructure Play
With 76% direct traffic, Clear Capital isn't chasing organic search rankings. Their customers—lenders, investors, and servicers—bookmark them. This is a B2B infrastructure play, not a consumer app. The 20% organic traffic comes from niche queries like 'clear capital avm' and 'does a pdr require going in the house,' showing they own the technical conversation.
The Growth Trajectory
At $99.8M revenue with 614 employees, Clear Capital generates ~$163K per employee—a solid ratio for a data company. Their PropertyNova™ launch signals a shift from pure data feeds to decision-ready workflows. They're moving up the stack from raw data to actionable intelligence.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap for stability, Tailwind for modern UI, and Swiper for data visualization. They're not chasing the latest frameworks—they're building tools that work. The presence of Priority Hints and Lazy Loading shows they obsess over performance for enterprise clients who need real-time valuations.
- API-first architecture (docs.api.clearcapital.com) suggests they're building a platform, not just a product
- Niche keyword strategy targets mortgage professionals, not casual homebuyers
- Missing social profiles and Trustpilot reviews indicate a pure B2B focus—reputation is built on referrals, not public ratings
- Leadership team combines deep appraisal expertise (Chief Appraiser) with compliance rigor—critical for regulated mortgage industry
The Boring Billion-Dollar Infrastructure
Clear Capital wins by being the unsexy plumbing of real estate finance. They don't need to be loved—they need to be trusted by lenders making billion-dollar decisions. That's a more defensible position than any consumer app.
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Real Estate Valuation Technology Solutions | Clear Capital
Clear Capital is a real estate valuation technology company offering valuation services, data and analytics tools, and more.
Clear Capital
Clear Capital is pioneering the future of real estate valuation, analytics, and platform technology solutions.
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About clearcapital.com
Clear Capital is a real estate valuation technology company offering valuation services, data and analytics tools, and more.
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clearcapital.com uses 18 technologies across their website including Google Fonts, HSTS, PHP, and more.
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clearcapital.com receives approximately 133.8K monthly visitors and ranks #224,978 globally. The website has a bounce rate of 26% with visitors viewing an average of 7.9 pages per visit. Users spend an average of 12:02 on the site.
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