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Clearloop: Reclaiming Carbon Footprint
How a 15-person team is making clean energy accessible by turning corporate emissions into solar projects
In a world drowning in carbon offset promises, Clearloop is doing something radical: they're not selling offsets, they're building actual solar infrastructure. With just 15 employees and $1.7M in revenue, they're tackling the heaviest industrial sectors by turning corporate carbon footprints into clean energy access.
""We're not offsetting carbon—we're reclaiming it by building clean energy infrastructure that wouldn't exist otherwise.""
The Heavy Industry Play
Clearloop operates in the heavy_industry_and_engineering space, targeting companies that need more than virtue signaling. Their model is unique: instead of buying existing renewable credits, they fund new solar projects that expand clean energy access. This creates additionality—every dollar literally builds new capacity rather than shuffling paper. With COO Bob Corney and Climate Policy head Winston Vaughan, they're speaking the language of industrial operations, not just ESG reports.
The Growth Trajectory
Despite being a small player, Clearloop's 60% direct traffic (vs 21% organic) suggests a strong referral engine and brand recognition in niche industrial circles. The fact that 'clearloop' itself generates 40 monthly searches indicates they're building a category. Their traffic is entirely US-focused (100%), which makes sense for a company building solar projects in American markets. The $1.7M revenue at 15 employees equals ~$113K per employee—healthy for a climate tech startup still scaling.
The team structure reveals their priorities: Laura Zapata (CEO) drives vision, Bob Corney (COO) handles operations, Winston Vaughan leads climate policy, Emily Fairbank manages commercial partnerships, and Brooke Ellis handles solar project development. This isn't a team of marketers—they're builders. The fact that they're hiring (careers page) while maintaining lean operations suggests disciplined growth.
- Builds new solar infrastructure instead of trading existing offsets
- Targets heavy industry with operational-grade solutions
- Lean team (15 people) with $1.7M revenue = $113K/employee
- 60% direct traffic shows strong brand-driven demand
- Focus on additionality: creating new clean energy, not just claiming credit
The Verdict: Building, Not Buzzing
Clearloop's lean model and infrastructure focus makes them a dark horse in climate tech—less flashy, but potentially more durable than offset marketplaces drowning in greenwashing accusations.
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Clearloop - Offsetting carbon footprint | Clean energy access
Clearloop helps companies reclaim their carbon footprint & expand access to clean energy with new solar projects.
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About clearloop.us
Clearloop helps companies reclaim their carbon footprint & expand access to clean energy with new solar projects.
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clearloop.us uses 26 technologies across their website including AccessiBe, Leaflet, Mapbox, Font Awesome, Adobe Fonts, and more.
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clearloop.us receives approximately 3.0K monthly visitors and ranks #5,549,825 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:32 on the site.
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