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ClearMotion: The $370M Bet on Software-Defined Suspension
A deep dive into the startup selling 'digital roads' to automakers
ClearMotion isn't selling shocks; they're selling software that effectively flattens the road. With $370M in funding, this 151-person team is betting that the future of luxury isn't leather seats—it's a ride so smooth it feels like magic.
"They aren't building a better damper—they're building a computer that happens to touch the road."
The B2B Trojan Horse
ClearMotion’s traffic data reveals a harsh truth: they aren't a consumer brand. With only 4,778 monthly visits and a global rank of #4M+, they are invisible to the public. Yet, their revenue ($56.4M) suggests they have successfully landed enterprise contracts. This is a classic B2B hardware/software play where the end-user never visits the website; they just experience the ride in a BMW or Lucid.
Software-Defined Hardware
Their tech stack is telling. Using Vite, Tailwind, and GSAP suggests a modern, reactive frontend—likely for their internal tools or configurators. The real magic, however, is the 'Activalve' system. Unlike traditional passive suspension, ClearMotion uses predictive road sensing to adjust dampers 1,000 times per second. They aren't reacting to bumps; they're anticipating them.
The funding breakdown ($370M) puts them in the 'scale-up' category, not the 'seed-stage' playground. This capital is fuel for manufacturing partnerships and R&D, not just prototyping. The leadership team, led by CEO Christian Steinmann and CTO Zack Anderson, likely spends more time in supplier meetings than on Twitter.
- The 'undefined' traffic spike: 70.4% of their traffic comes from 'undefined' regions, hinting at VPN usage by global partners or bot traffic scanning enterprise endpoints.
- High-intent keywords: Terms like 'clearmotion cm1 asil' (40 monthly volume) indicate deep technical interest from engineers and safety auditors, not casual browsers.
- Niche dominance: With organic keywords mostly branded, they rely on direct sales and word-of-mouth rather than SEO—typical for high-ticket B2B tech.
The Verdict: A High-Stakes Infrastructure Play
ClearMotion is selling the nervous system of the modern vehicle. If they win, every luxury car rides on their code. If they lose, $370M buys a very expensive set of shocks.
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ClearMotion – The Future of Automotive Motion Technology
ClearMotion’s software-defined suspension and predictive road sensing deliver unmatched comfort, performance & safety for modern vehicles.
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About clearmotion.com
ClearMotion’s software-defined suspension and predictive road sensing deliver unmatched comfort, performance & safety for modern vehicles.
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clearmotion.com uses 19 technologies across their website including HSTS, reCAPTCHA, Webflow, unpkg, jsDelivr, and more.
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HSTS, reCAPTCHA
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unpkg, jsDelivr
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clearmotion.com receives approximately 4.8K monthly visitors and ranks #4,045,523 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:05 on the site.
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