clearplay.com
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ClearPlay: The Filter Between You and Your Content
A $5M revenue startup solving the 'too much content' problem for families
In an era of infinite content, ClearPlay isn't selling more shows—it's selling control over them. By acting as a real-time filter for major streaming platforms, they've carved a $5M niche in a market dominated by giants, proving that sometimes the most valuable feature is what you remove, not what you add.
"ClearPlay doesn't compete with Netflix or Disney+; it makes them usable for families who refuse to compromise."
The Unseen Market
While streaming services fight for content supremacy, ClearPlay targets the 40% of households that filter content. Their 64% direct traffic is telling—users don't discover them through SEO; they seek them out. This isn't accidental growth; it's a product solving a visceral pain point for parents who've outgrown basic parental controls.
The VidAngel Shadow
With 40,300 monthly searches for 'vidangel'—nearly double their own brand—ClearPlay operates in a market where competitor awareness exceeds brand awareness. Yet they've survived legal battles and emerged with a cleaner, more integrated approach. Their 29 employees generate $172K in revenue per person, a testament to lean, focused operations in a space crowded with litigation and controversy.
The tech stack reveals a modern, performance-focused operation: ASP.NET backend, Material UI frontend, and PWA capabilities. But the real story is in their integration strategy. They don't just filter; they integrate directly with Amazon, Apple TV+, Disney+, HBO Max, and Netflix—platforms that have actively resisted third-party filtering. ClearPlay's existence is a quiet rebellion against walled gardens.
- Direct traffic dominance (64%) suggests strong brand loyalty and word-of-mouth growth
- Top keyword 'vidangel' reveals a market hungry for alternatives
- 29 employees generating $5M revenue = exceptional productivity
- 'clearplay not working with amazon' searches indicate integration challenges but also user dependency
The Filter Economy
In a world of infinite choice, the most valuable service might be the one that says 'no' for you. ClearPlay's $5M revenue on 29 employees proves that in the attention economy, the companies that help you focus—rather than distract—are building sustainable businesses.
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Meta Tags
Clearplay - Family-Friendly Movie and TV Show Filtering for Amazon, Apple TV+, Disney Plus, HBO Max, Netflix, and More
Clearplay, Enjoy the show together with your family! Amazon, Apple TV+ Netflix, Disney+ and HBO Max.
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About clearplay.com
Clearplay, Enjoy the show together with your family! Amazon, Apple TV+ Netflix, Disney+ and HBO Max.
Company Overview
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Technology Stack
clearplay.com uses 11 technologies across their website including ASP.NET, jsDelivr, Mailchimp, and more.
Backend Frameworks
ASP.NET
CDN
jsDelivr
Email Marketing
Mailchimp
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
PWA
Traffic & Audience
clearplay.com receives approximately 216.1K monthly visitors and ranks #162,440 globally. The website has a bounce rate of 28% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 2:38 on the site.
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