

clearrisk.com
clearrisk.com
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Clearrisk: The Quiet Financial Niche Player
A $2.2M revenue fintech with a mysterious 57% traffic from undefined markets
In a world obsessed with hypergrowth, Clearrisk operates in the shadows of finance. With just 22 employees and $2.2M in revenue, this isn't a VC darling—it's a bootstrapped specialist solving risk mapping for a specific, undefined audience. The data tells a story of quiet efficiency over explosive scale.
"When your top keyword is 'clearrisk in nl' and your largest traffic source is 'undefined,' you're not playing the SEO game—you've already won a specific one."
The Silent Audience
Clearrisk's traffic profile is a paradox. 45% direct traffic suggests strong brand recognition among a dedicated user base, yet 57% of visitors come from 'undefined' sources. This pattern typically indicates a B2B SaaS tool where users access via private networks, intranets, or specific enterprise setups. The Dutch connection ('clearrisk in nl' is their top keyword) hints at a European foothold, possibly serving financial institutions with localized compliance needs.
The Growth Engine
With organic search at 38% and direct at 45%, Clearrisk's acquisition is unusually balanced. Most startups lean heavily on one channel. This suggests a hybrid model: strong word-of-mouth (direct) combined with strategic content around risk management topics. Their keyword strategy is niche—'important of risk mapping' (110 volume) and 'mức độ khó khăn trong data analysis' (120 volume) show they're targeting non-English, specialized queries rather than competing for broad terms.
The leadership team reveals a founder-led DNA. Craig Rowe as President/CEO/Co-founder suggests a hands-on culture. With only 22 employees, the org chart is flat—Mike Bowman leads sales, Derrick Dunne handles engineering, and Heather Rowe (likely family) manages projects. This is a tight-knit operation where every hire matters. The revenue-to-employee ratio ($100k per employee) is lean for finance tech, indicating either high efficiency or a team still scaling up.
- Revenue-per-employee is $100k—lean for fintech, suggesting either efficiency or early-stage scaling
- The 'undefined' traffic mystery points to enterprise or private network access, not public web traffic
- Dutch language keyword dominance hints at European compliance market focus
- Flat leadership structure with family ties suggests bootstrapped, founder-driven culture
The Unsexy Fintech That Works
Clearrisk isn't chasing unicorns—it's building a sustainable business in the cracks of financial risk management. For founders: sometimes the best growth is quiet growth.
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About clearrisk.com
Company Overview
Traffic & Audience
clearrisk.com receives approximately 5.1K monthly visitors and ranks #3,847,521 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:14 on the site.
The majority of clearrisk.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about clearrisk.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit clearrisk.com directly at https://clearrisk.com.