In the shadow of LVMH and Richemil's luxury empire, Cleor built a €250M behemoth by selling the idea that fine jewelry shouldn't require a trust fund. This French jewelry giant isn't just selling watches and rings—it's selling aspiration to 1.2M monthly visitors who can't afford Cartier but refuse to settle for plastic.

"Cleor isn't competing with Tiffany's—it's creating a new category where 'affordable luxury' actually means quality craftsmanship, not just marketing spin."

But here's the uncomfortable truth that investors need to see: that 1.4/5 Trustpilot rating from 875 reviews isn't a glitch—it's a feature of their scale. When you're moving €250M through a direct-to-consumer model with 24-hour delivery promises, quality control becomes a statistical inevitability. The real question isn't whether they have unhappy customers, but whether their acquisition engine is efficient enough to outpace churn.

• PWA-first tech stack (Tailwind, Bootstrap) built for mobile conversion, not desktop vanity
• Multi-brand strategy (Maserati, Morellato) creates perceived value without manufacturing complexity
• 24-hour delivery promise signals operational maturity that most jewelry e-commerce can't match