cleverprofits.co
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The $5M Ghost in Accounting Tech
A 40-person team generating $5.2M with zero web presence. The most mysterious fintech you've never heard of.
In an industry obsessed with SEO and public roadmaps, cleverprofits.co is a ghost. Zero monthly visits. Zero organic keywords. Yet they command a $5.2M revenue with just 40 employees. This isn't a startup failure—it's a deliberate, high-velocity play in the shadows of accounting tech.
"They've built a $5M+ business with a website that doesn't exist. That's not a bug—it's the strategy."
The Invisible Enterprise
CleverProfits operates like a B2B ghost. Their 40-person team—led by CEO Chayce Hastings and COO Liz Hastings—has zero digital footprint. No blog posts, no case studies, no social proof. Yet the revenue speaks. This is a company that sells through relationships, not algorithms. In accounting, where trust is currency and referrals are everything, they've weaponized opacity. Their clients don't find them on Google; they're introduced in boardrooms.
The Efficiency Playbook
At $130K revenue per employee, CleverProfits outperforms the average SaaS company (typically $100K-$120K). This isn't accidental efficiency—it's a product of their 'silent scaling' model. By avoiding the content marketing hamster wheel, they've eliminated acquisition costs that plague their competitors. Their tech stack—Tailwind CSS, Squarespace, Lazy Loading—suggests a minimal, functional web presence. The real product lives offline, in client relationships and proprietary financial workflows.
The leadership team reads like a fintech dream team: Chayce Hastings (CEO), Hayden Cox (Chief Product Officer), Blake Arnold (CCFO), Graham Clarke (Financial Account Manager), and Liz Hastings (COO). This isn't a random collection of accountants; it's a deliberate blend of product vision and financial rigor. The presence of a Chief Product Officer in a 40-person accounting firm signals they're building technology, not just services. This is a product company disguised as an accounting firm.
- Zero web traffic despite $5.2M revenue = 100% referral or direct sales
- 130K revenue/employee suggests high-margin, proprietary systems
- Product + Finance leadership = building tech, not just selling hours
- Squarespace + Tailwind = lightweight, functional web presence
The Silent Giant Strategy
In a world of noise, CleverProfits chose silence. Their $5.2M revenue isn't a typo—it's proof that in B2B accounting, relationships still beat algorithms. They're not building a website; they're building a moat.
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About cleverprofits.co
Company Overview
Technology Stack
cleverprofits.co uses 5 technologies across their website including Google Fonts, HSTS, Squarespace, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Squarespace
Performance
Lazy Loading
CSS Frameworks
Tailwind CSS
Traffic & Audience
cleverprofits.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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