Clevertec isn't a consumer darling or a Silicon Valley unicorn—it's a quiet powerhouse operating in the Russian tech space with $12.3M in revenue and a workforce of 170. But their traffic strategy reveals something far more intriguing than their revenue numbers.

"Their website gets fewer monthly visits than a mid-tier influencer's Instagram post, yet they maintain a $12M business. This isn't a traffic problem—it's a precision targeting masterpiece."

The tech stack tells another story. Next.js, Vite, Bootstrap, and Swiper form a modern, performant foundation. But the real insight lies in what's missing: no heavy analytics platforms, no aggressive retargeting pixels, no complex martech. This is a company that prioritizes product delivery over conversion optimization—a classic engineering-led organization.

• Revenue per employee: ~$72,350—healthy for a services/consulting model
• Global rank: #6.6M—irrelevant for a localized B2B player
• Traffic concentration: 100% from undefined (likely Russia)—strategic isolation
• Key person: Alexander Pashkevich (QA Engineer)—quality-first culture signal